Brand Tone

Enthusiastic, value-driven, and straightforward

Brand Values

• •Value for Money
• •Quality & Trust
• •Simplicity & Convenience
• •Australian Identity

Best Practices

• •Lead with the Value Proposition: Every piece of copy should emphasize the dual benefit: a premium brand and an unbeatable price. Always connect quality with savings.
• •Keep it 'Clear' and Simple: The name is 'Clear Deals,' so the language should be direct and easy to understand. Avoid overly technical jargon and focus on the practical benefits for the user (e.g., 'Easy setup,' 'Control from your phone,' 'Peace of mind').
• •Use Enthusiastic and Positive Language: Incorporate words like 'ultimate,' 'awesome,' 'happy,' and 'unbeatable' to maintain an energetic and confident tone that gets customers excited about the savings.
• •Highlight the Curation Aspect: Remind customers that you are 'deal-hunting experts' who have curated the best bundles for them. This reinforces the value of convenience and saves them time and effort.
• •Maintain a Consistent Australian Voice: Casually weave in the brand's identity as a 'home-grown Aussie start-up' where appropriate. This helps build rapport and trust with the local market.

Social Perception

Legitimate, deal-focused online retailer for a niche smart home tech audience, recognized for significant discounts, but with limited mainstream presence.

Copy Examples

• •Your Smart Home Upgrade is Here (at a price you'll love).
• •Stop searching, start saving! Our LIFX Colour 4-Pack Bundle gives you vibrant, premium smart lighting in one easy click. Get the best brand, at the best price. That’s a Clear Deal.
• •Premium Brands. Unbeatable Bundles. We've done the deal-hunting so you don't have to. Shop LIFX and Eve now.
• •A quick-cut video showing the unboxing and simple setup of an Eve security camera bundle. Text overlay: 'Go from box to fully secured in 5 minutes. No fuss, just a Clear Deal.'
• •The Ultimate Movie Night Bundle. Get two LIFX Colour bulbs and an Eve Energy smart plug to create the perfect cinema vibe instantly. Dim the lights and power your setup with a single voice command. It’s the premium experience, without the premium price tag.