Brand Tone

Informative, Reassuring, and Access-Oriented

Brand Values

• •Affordability
• •Convenience
• •Health & Wellness
• •Quality

Best Practices

• •Lead with the Value Proposition: Always anchor the message in affordability and convenience. The comparison to the high cost of dental office guards is your strongest and most unique selling point.
• •Maintain a Reassuring and Empathetic Tone: Use language that shows you understand the customer's pain ("jaw pain," "headaches," "ruined sleep"). Frame the product as a straightforward, accessible solution to these real-world problems.
• •Use Data and Testimonials to Build Trust: Leverage the "8,000 users" statistic, dentist approvals, and positive customer reviews in marketing copy to build credibility and counteract the negative reviews found elsewhere.
• •Keep the Message Clear and Simple: Avoid overly clinical jargon. Focus on the simple 3-step process and the tangible benefits (less pain, better sleep, protected teeth). The brand name itself is "ClearClub"—the messaging should be equally clear.
• •Be Transparent in All Communications: Given the volume of negative feedback regarding customer service and billing, it is critical that all copy is exceptionally clear about subscription terms, shipping timelines, and return policies to rebuild trust. Vague promises will likely be met with skepticism.

Social Perception

The social perception of ClearClub is sharply divided. Positive perception highlights affordability, convenience, and product effectiveness, with comfortable fit and significant cost savings. Negative perception includes numerous complaints about poor customer service, billing and subscription issues, long delays or non-delivery of products, and inconsistent product quality, leading some to label the company a 'scam.' The brand is not accredited by the BBB.

Copy Examples

• •Stop letting nighttime teeth grinding ruin your day. Wake up free from jaw pain and headaches. Our custom-fit night guards are delivered to your door for as low as $55. Click to get the relief you deserve.
• •Your dentist is right—you need to protect your teeth. But you don't need the $500+ price tag. ClearClub was founded to provide the *same* professional-quality, custom-fit night guard for a fair price. Get started with your at-home impression kit today and join over 8,000 satisfied customers.
• •Protect Your Smile, Protect Your Wallet. BUY 2, GET 20% OFF. Perfect for having a spare or protecting both upper and lower teeth. No code needed. Your journey to a healthier smile starts here.
• •Still thinking about it? Making your custom dental guard at home is easier than you think. 1. Take your impression. 2. Mail it back (postage is on us!). 3. Get relief in a few weeks. With our 60-day money-back guarantee, you have nothing to lose but the grind.
• •Your nighttime routine is for winding down. Don't let TMJ pain and clenching get in the way of restful sleep. A custom guard protects your teeth from damage and can help reduce tension headaches. What's your favorite way to de-stress before bed?