Brand Tone

informative, trustworthy, and reassuring

Brand Values

• •Safety
• •Effectiveness
• •Environmental Responsibility/Sustainability
• •Innovation
• •Customer Service & Reliability

Best Practices

• •Prioritize Safety and Well-being: Always frame product benefits around the health and safety of users (families, employees, customers) and the environment. Use reassuring language.
• •Highlight Efficacy with Facts: Support claims of effectiveness with specific details where possible (e.g., "kills 99.9% of germs," "100 times more effective than bleach," mention of EPA/Health Canada approvals). This builds trust and reinforces the "trustworthy" tone.
• •Emphasize Eco-Friendliness: Consistently mention the biodegradable nature of products and their minimal environmental impact. Use terms like "eco-friendly," "sustainable," and "non-toxic."
• •Be Informative and Educational: Clearly explain how products work (e.g., the breakdown into saltwater, the benefits of electrostatic sprayers) without being overly technical for a general audience. This positions the brand as an expert.
• •Maintain a Professional and Helpful Voice: Whether addressing direct consumers or B2B clients, ensure the language is professional, clear, and service-oriented, reflecting the positive customer service experiences reported.

Social Perception

Customers perceive CleanTerra very positively. They are praised for fantastic service, quick responses, and providing effective, non-toxic, and environmentally friendly solutions, especially during times of high demand for disinfectants (like the COVID-19 pandemic). Customers highlight the peace of mind that comes with using safe products. Industries like the marine sector appreciate the efficiency and safety improvements from using CleanTerra's products. The partnership with Maitri Health Technologies for wider distribution of Envirocleanse-A suggests a level of trust and recognition within the health and safety industry. The product's certifications (Health Canada, EPA, OMRI) also contribute to a perception of credibility and efficacy.

Copy Examples

• •Headline: Powerful Disinfection, Gentle on Your World. Discover CleanTerra. Body: Protect your home and workplace with CleanTerra's innovative disinfectants. Our Envirocleanse-A solution is EPA-approved to kill 99.9% of germs while being completely non-toxic and biodegradable. Safe for family, pets, and the planet. Breathe easy, clean deeply.
• •Headline: The Future of Clean is Here. And It's Eco-Friendly. Body: Tired of harsh chemicals? CleanTerra offers highly effective, environmentally friendly cleaning and disinfecting solutions. From our revolutionary Envirocleanse-A to advanced electrostatic sprayers, we provide a smarter, safer way to achieve a truly clean space. Make the switch today for a healthier tomorrow.
• •Headline: Trusted by Industries, Perfect for Your Home. Body: The same powerful, non-toxic disinfectant trusted by marine, healthcare, and hospitality industries is available for you. CleanTerra’s Envirocleanse-A delivers uncompromising cleanliness without the worry of harmful residues. Protect what matters most.
• •Headline: Don't Just Clean. CleanTerra. Body: Go beyond surface clean. Our scientifically formulated, eco-friendly disinfectants eliminate pathogens effectively, leaving your environment safe and truly sanitized. Because peace of mind is the ultimate clean.
• •Headline: Sustainable Safety: Clean Solutions for a Greener Planet. Body: At CleanTerra, we believe in powerful cleaning that doesn't cost the Earth. Our biodegradable disinfectants like Envirocleanse-A are tough on germs and gentle on the environment, breaking down into simple saltwater. Choose effective, responsible cleaning.