Tono de Marca

Clear, Trustworthy, and Encouraging

Valores de Marca

• •Effectiveness
• •Simplicity
• •Health and Well-being
• •Reliability
• •Empowerment

Mejores Prácticas

• •Create a Brand Voice Chart: Develop a simple internal guide that outlines your brand's personality. Include columns for "We Are" (e.g., "Helpful, Clear, Positive") and "We Are Not" (e.g., "Clinical, Complicated, Preachy"). This ensures anyone writing for the brand has a clear reference.
• •Focus on "You" Not "We": Center your copywriting on the customer. Instead of "We created a powerful cleaner," try "You can achieve a spotless shine." This makes the brand feel more customer-centric and helpful.
• •Prioritize Clarity and Simplicity: Avoid overly technical terms or marketing buzzwords. Use short sentences and clear language. The goal is to make the customer's life easier, and that starts with easy-to-understand communication.
• •Tell a Consistent Story: Across your website, product packaging, and any future social media, ensure the core message of simplicity, effectiveness, and well-being is always present. Repetition builds recognition and trust.
• •Establish an Online Presence: The most critical first step is to get online. Secure social media handles (even if not immediately active) and launch a simple, professional website. Start by sharing helpful cleaning tips or 'before and after' user content to build a community and demonstrate product effectiveness, thereby creating a social perception from scratch.

Percepción Social

Currently, the social perception of CleanStore is nonexistent. The primary goal of any marketing or copywriting strategy must be to build awareness and establish a positive reputation. The brand has the unique opportunity to define how it is seen from the very first interaction. Initial efforts should focus on building trust and demonstrating the brand's values through high-quality content and transparent communication.

Ejemplos de Copy

• •A simpler way to a truly clean home. Effective products, delivered.
• •Our Signature All-Purpose Cleaner tackles grease, grime, and everyday messes with a plant-derived formula you can trust. Safe for your surfaces, family, and pets. Spend less time cleaning, and more time living.
• •At CleanStore, we believe a clean home is the foundation of a happy life. That's why weve created a curated line of powerful, simple, and safe cleaning essentials. No complicated choices, just a brilliant clean you can rely on, every time.
• •Tired of harsh chemicals and cluttered cabinets? Find your clean routine with CleanStore. Our powerful, eco-friendly solutions make cleaning simple and satisfying.  Tap to shop and discover the joy of a cleaner home.
• •Your Weekend-Ready Home Awaits