Brand Tone

Healthy & Wholesome, Friendly & Approachable, Convenient & Supportive, Passionate & High-Quality, Transparent & Trustworthy, Community-Oriented

Brand Values

• •Health & Nutrition
• •Quality & Flavor
• •Convenience
• •Customer Focus
• •Sustainability & Local Sourcing
• •Integrity
• •Inclusivity

Best Practices

• •Prioritize "Healthy" and "Delicious" Together: Always pair the health benefits with the enjoyment of eating. Avoid overly clinical or restrictive language. Emphasize freshness and flavor.
• •Maintain a Friendly and Supportive Voice: Use welcoming, encouraging, and positive language. Address the customer directly and show understanding of their needs (e.g., busy lifestyles).
• •Highlight Convenience and Ease: Clearly communicate how the service saves time and effort, making healthy eating accessible.
• •Showcase Ingredient Quality and Local Connections (where applicable): Mentioning fresh, whole foods, and any local sourcing can build trust and appeal to community-minded consumers.
• •Be Authentic and Transparent: Reflect the company's stated values of integrity. Be clear about what's in the food and the benefits of the service. Use real customer testimonials when possible to build credibility.

Social Perception

Clean Slate Food Co. is generally perceived very positively by its customers and the local community. They are seen as a reliable provider of delicious, healthy, and convenient food. The brand is associated with fresh ingredients, creative culinary offerings, and excellent customer care. Their local presence and community engagement, such as the partnership with Joslyn Art Museum and positive employee stories, contribute to a favorable public image.

Copy Examples

• •Headline: Reclaim Your Time, Nourish Your Body. Clean Slate Food Co. Delivers Delicious, Healthy Meals. Body: Tired of meal prep? Let us do the cooking! Enjoy chef-crafted, wholesome meals delivered to your door. Fresh ingredients, bold flavors, zero guilt. Order your Clean Slate today!
• •Social Media Post (Image: Vibrant salad or meal): Caption: Eat good, feel good. ✨ Our commitment? Fresh, locally-inspired ingredients packed into every delicious, ready-to-eat meal. From vibrant plant-based options to satisfying omnivore dishes, we make healthy eating effortless and enjoyable. What are you craving this week? #CleanSlateFoodCo #HealthyEating #OmahaFood #MealDelivery #EatLocal
• •Website Snippet (About Us): At Clean Slate Food Co., we believe that wholesome food is the foundation of a vibrant life. We're passionate about crafting delicious, ready-to-eat meals that are as nourishing as they are convenient. Locally owned and cuisine-focused, we're here to help you enjoy healthy eating without the hassle.
• •Email Subject Line: Your Week Just Got Tastier (and Healthier!). Body Preview: Discover this week's menu from Clean Slate Food Co. – fresh, flavorful, and delivered!
• •Cafe Signage/Promotion: Step into Freshness! Visit the Clean Slate Food Co. Cafe in Millwork Commons for a delicious, healthy bite. From energizing breakfasts to satisfying lunches and convenient grab-and-go meals, we’ve got your cravings covered.