Brand Tone

Inspiring & Uplifting, Supportive & Empathetic, Spiritual yet Modern & Relatable, Authentic & Personal, Calming & Nurturing

Brand Values

• •Healing & Well-being
• •Self-Love & Worthiness
• •Intention & Manifestation
• •Authenticity
• •Community & Giving Back
• •Quality & Ethical Sourcing
• •Accessibility of Spiritual Tools

Best Practices

• •Embody Empathy & Understanding: Always write from a place of compassion, acknowledging the potential struggles and aspirations of your audience. Use supportive and encouraging language.
• •Focus on "You" and Your Journey: Center the copy around the customer and their experience, feelings, and potential for growth. Frame products as tools to aid *their* unique path.
• •Weave in the Power of Intention: Subtly or overtly remind the audience about the strength of setting intentions, affirmations, and the energetic qualities of the products.
• •Maintain an Uplifting & Hopeful Voice: Even when acknowledging challenges, ensure the overall message is one of hope, possibility, and the power of inner healing and self-belief.
• •Keep it Modern & Accessible: While the products are spiritual, avoid overly complex or niche jargon. Explain concepts clearly and relate them to everyday life and modern sensibilities. Use clear, concise, and inspiring language.

Social Perception

Inspirational Success Story, Provider of Comfort & Support, Modern & Aesthetically Pleasing, Empowering, Community-Focused

Copy Examples

• •Instagram Post (Image: A new crystal candle): "Illuminate your intentions. ✨ Our [Candle Name] candle, hand-poured with love and infused with [Crystal Name], is here to guide you back to your center. What are you calling in this week? #cleanseandco #crystalhealing #intention #selfcare"
• •Email Subject Line (for a new collection): "Your Journey, Elevated. Discover New Arrivals from cleanse & co." Email Body Snippet: "We believe that within you lies an incredible power to heal, grow, and shine. Our latest collection is crafted with the intention to support you on every step of your path. Find tools that resonate with your soul and help you feel more connected to the beautiful, worthy being you are. [Link to Collection]"
• •TikTok Video Script (Short, engaging): (Scene: Holding a specific crystal) "Feeling overwhelmed? This is [Crystal Name]. It’s more than just a pretty stone – it’s a little reminder to breathe, reconnect, and trust your inner strength. You’ve got this. ❤️ #cleanseandco #crystallove #mindfulmoments #youareworthy"
• •Product Description (for a 'Self Love' crystal kit): "Embrace the most important relationship you'll ever have – the one with yourself. Our 'Worthy' Crystal Kit is a gentle invitation to nurture self-compassion, recognize your inherent value, and fill your own cup. Because you are, and always have been, enough. Includes [list key crystals and their properties briefly]. Perfect for your daily rituals or as a heartfelt gift."
• •Facebook Ad (targeting those interested in mindfulness): "Seeking more calm and clarity in your daily life? At cleanse & co., we offer modern tools for ancient practices. Discover crystal-infused candles, intention-setting kits, and more to help you create moments of peace and elevate your mindset. Start your journey back to yourself today. Shop now for 10% off your first order."