Brand Tone

Caring, Trustworthy, Practical, Reassuring

Brand Values

• •Safety & Health
• •Effectiveness
• •Convenience
• •Trust & Reliability
• •Responsibility
• •Accessibility

Best Practices

• •Develop a Clear Brand Voice Guide: Document the chosen tone (Caring, Trustworthy, Practical, Reassuring) with examples of do's and don'ts. This should be shared with anyone creating content.
• •Prioritize "Safety" and "Care" in Messaging: Consistently weave in words and phrases that emphasize protection, well-being, and support, reflecting the core values identified.
• •Back Claims with Facts (where possible): Continue to highlight "clinically tested" and "effective" to maintain the trustworthy and authoritative aspect of the tone. Avoid hyperbole; stick to clear, demonstrable benefits.
• •Maintain Empathy and Reassurance: Especially if referencing "difficult times" or health concerns, ensure the tone is supportive and understanding, not alarmist. Focus on solutions and peace of mind.
• •Ensure Consistency Across All Platforms: The tone used on the website (product descriptions, 'About Us' page) should be mirrored in social media posts, email marketing, and any customer service interactions to build a cohesive brand identity.

Social Perception

Customers using their website would likely perceive them as a brand focused on providing essential hygiene products, emphasizing safety and reliability. The context of "difficult times" suggests they aim to be seen as a helpful resource. The common name "Cleanology" across different businesses could lead to brand confusion if they are not differentiating clearly in their broader marketing.

Copy Examples

• •Headline: Stay Protected, Wherever Life Takes You. Body: In today's world, peace of mind is essential. Cleanology Products offers clinically tested hand sanitizers and soaps designed for your safety and convenience. Keep your hands clean and protected, whether at home, in the office, or on the move. Because we care about your well-being.
• •Headline: Clean Hands, Safe Hands: The Cleanology Promise. Body: Trust Cleanology for effective hygiene solutions. Our hand sanitizers are proven to kill 99% of most common germs, giving you and your loved ones the protection you need. Easy to use, gentle on skin. Your safety is our priority.
• •Headline: Essential Protection for Your Everyday. Body: Cleanology Products: Making it simpler to stay safe. From convenient travel-size sanitizers to nourishing hand soaps and effective touchless dispensers, we provide the essentials to help you navigate these times with confidence. Quality you can rely on.
• •Headline: Your Health Matters to Us. Body: That's why Cleanology Products is committed to providing high-quality, clinically tested hygiene solutions. We believe everyone deserves to feel safe. Explore our range and experience the Cleanology difference – effective, convenient, and always with your well-being in mind.
• •Headline: More Than Clean – It's Cleanology Clean. Body: Feel confident with Cleanology's range of sanitizers and soaps. Formulated for efficacy and convenience, our products are your partners in maintaining a healthier lifestyle. We're here to support you in keeping safe and well.