Brand Tone

Confident and Authoritative, Problem/Solution Oriented & Reassuring, Accessible and Passionate, Innovative and Modern, Results-Driven

Brand Values

• •Quality and Excellence
• •Efficacy and Results
• •Customer Satisfaction & Trust
• •Innovation
• •Growth and Opportunity
• •Family/Community
• •Environmental Responsibility

Best Practices

• •Back Up Claims with Authority and Specificity (Where Possible): Continue leveraging the 'award-winning' status, '9 years of research,' 'nano-technology,' and 'largest in Latin America' where relevant and credible.
• •Maintain an Accessible and Human Element: Incorporate the founder's story and direct availability where appropriate.
• •Ensure Visuals and Text are Synergistic: The 'magic' and 'results-driven' aspects of the tone are heavily supported by visual demonstrations (before/afters, product in action).
• •Focus on Tangible Results: Highlight before-and-after transformations and showcase the product's effectiveness in solving specific cleaning and protection challenges.
• •Highlight the Franchise Opportunity: Continue to emphasize the supportive 'CleanNew Family' and the potential for growth and success for franchisees.

Social Perception

As a trusted service provider (upholstery cleaning/shielding), as a retailer of high-tech cleaning and protection products, as an innovative leader, aiming to inspire trustworthiness through quality, customer service, and the founder's direct involvement.

Copy Examples

• •"The ultimate solution for pet messes! #CleanNewPets #ProblemSolved"
• •"Discover the CleanNew difference."
• •"Write your success story with us."
• •"Our award-winning formula, developed over 9 years of research, guarantees the longevity of your luxury items."
• •[Link to contact/founder's message]