Brand Tone

Aspirational & Caring, Conscious & Responsible, Informative & Helpful, Positive & Uplifting, Modern & Engaging

Brand Values

• •Natural Efficacy
• •Sustainability & Environmental Responsibility
• •Customer Well-being & Self-Esteem
• •Transparency & Education
• •Innovation

Best Practices

• •Emphasize "Wellness" and "Self-Care": Frame products not just as solutions to problems, but as tools for enhancing overall well-being and enjoying moments of self-indulgence.
• •Highlight Natural & Ethical Aspects: Consistently mention "natural," "vegan," and "sustainable" (like CO2-free shipping) where relevant, reinforcing these core values.
• •Use Positive and Empowering Language: Focus on benefits, positive transformations, and making customers feel good about themselves and their choices. Avoid overly clinical or fear-based messaging.
• •Be Informative but Accessible: Explain key ingredients and their benefits in a way that is easy to understand, avoiding overly technical jargon.
• •Maintain Visual & Verbal Cohesion: Ensure the language used in copy aligns with the visual aesthetic of the brand (which is currently clean, bright, and nature-inspired). Keep the voice consistent across all platforms, adjusting slightly for the nuances of each (e.g., more playful on TikTok, slightly more detailed on the website blog).

Social Perception

Positive Product Experience, Appreciation for Natural/Vegan Approach, Localized Appeal, Trustworthy, Emerging Brand

Copy Examples

• •Headline: Reveal Your Radiance. Naturally. Body: Tired of harsh chemicals? Clean Ivy Brasil brings you potent, plant-derived skincare that celebrates your natural beauty. Discover the glow of wellness, adapted for you and kind to the planet. #CleanBeauty #VeganSkincare #SelfCareJourney
• •Headline: More Than Just Skincare, It's a Ritual. Body: Elevate your daily routine from a task to a treat. Our luxurious textures and nature-infused aromas transform your skincare into a moment of pure self-love. Feel the difference. #WellnessBeauty #MindfulMoments #CleanIvyGlow
• •Headline: Sustainability Meets Stunning Skin. Body: We believe in beauty that doesn't cost the Earth. That's why our products are natural, vegan, and delivered with CO2-free shipping. Look good, feel good, do good. #EcoConsciousBeauty #SustainableSelfCare #CleanIvy
• •Headline: Unlock Your Skin's Potential. Answer Our Quiz! Body: Not sure where to start? Our quick and easy quiz helps you find the perfect Clean Ivy Brasil products tailored to your unique skin needs. Your journey to healthier skin begins now! #PersonalizedSkincare #BeautyQuiz #LoveYourSkin
• •Headline: Real Results, Gentle Approach. Body: Customers are loving the visible difference Clean Ivy Brasil makes! "[Quote a positive customer review from the website, e.g., 'I noticed the difference already with 4 days of continuous use!']" Experience the power of nature-backed science. #CustomerLove #ProvenResults #NaturalEfficacy