Brand Tone

Practical & Solution-Oriented, Helpful & Reassuring, Friendly & Approachable, Proudly British, Empowering

Brand Values

• •Practicality & Innovation: Offering a simple, effective solution to a real-world problem.
• •Quality: Using high-quality, durable materials made in the UK.
• •Customer Empowerment: Helping customers feel confident and elegant regardless of the terrain.
• •Authenticity: Transparent about the product's origins and manufacturing. The founder's personal story adds to this.
• •Preservation: Protecting not just heels but also wooden floors from damage.

Best Practices

• •Stay Solution-Focused: Always highlight how Clean Heels solves a specific problem for the customer (sinking, damage, instability). Use clear, benefit-driven language.
• •Emphasize Practical Elegance: Combine the functional aspect with the desire to remain stylish and poised. Words like 'elegant,' 'confident,' 'flawless,' alongside 'practical,' 'protect,' 'stable' work well.
• •Maintain an Approachable & Friendly Voice: Use relatable scenarios (weddings, parties). Share customer stories and testimonials. Keep the language positive and encouraging.
• •Subtly Weave in Trust & Quality Markers: Mention 'As seen on Dragons' Den,' 'British-made,' or 'high-quality materials' where relevant and natural, reinforcing credibility without being overly boastful.
• •Be Clear and Concise: The product is straightforward; the copy should be too. Avoid jargon. Ensure calls to action are clear. Use engaging questions to draw the audience in.

Social Perception

Problem-Solver, Trustworthy, Good Quality, Giftable, Customer-Focused

Copy Examples

• •Headline: Walk Tall, Sink Never. Clean Heels Keep You Flawless on Any Terrain. Body: Love your heels but dread the dreaded sink at garden parties or races? Our British-made heel stoppers are your secret weapon! Discreet, durable, and designed to protect your elegance (and your shoes!). Step confidently. #CleanHeels #HeelStoppers #OutdoorEvents #WeddingShoes
• •Headline: Don't Let Grass Stains & Gravel Wreck Your Glam. Body: From that lush wedding lawn to the chicest polo match, Clean Heels ensure your stilettos stay pristine and your poise perfect. As seen on Dragons' Den, our heel protectors are a must-have for every savvy shoe lover. #ProtectYourHeels #DragonsDen #SmartFashion #EventReady
• •Headline: The Original & The Best: UK-Made Heel Protection. Body: Say goodbye to that sinking feeling! Invented from a real-life wedding mishap, Clean Heels are crafted from high-quality, flexible materials to safeguard your favourite shoes and give you unbeatable stability. Don't settle for imitations. #MadeInUK #HeelCare #ElegantSolutions #CleanHeelsOriginals
• •Headline: Keep Calm and Heel On: Even on Cobblestones & Decking! Body: Worried about navigating tricky surfaces? Clean Heels aren't just for grass! They provide extra grip and protection on gravel paths, wooden decking, and even those pesky cobbled streets. Small, mighty, and always in your handbag! #ShoeAccessory #VersatileStyle #HeelConfidence #EverydayElegance
• •Headline: Gift the Secret to Staying Stylish & Stable at Any Outdoor Occasion. Body: Looking for the perfect practical gift for a bride-to-be, your racing pals, or anyone who adores their heels? Clean Heels heel stoppers are the thoughtful accessory they'll thank you for. Protect their shoes, protect their day! #WeddingGiftIdea #RacesFashion #ThoughtfulGifts #CleanHeelsLove