Brand Tone

Professional, Reliable, and Educational

Brand Values

• •Quality
• •Efficiency
• •Simplicity
• •Trust

Best Practices

• •Always Address the Professional: Frame all communication from a B2B perspective. Use industry-specific language ('back bar,' 'service time,' 'client comfort') and focus on benefits that matter to a business owner or esthetician (efficiency, cost-effectiveness, client retention).
• •Reinforce 'Simple' and 'Clean': Use the brand's name as a guiding principle. Employ words like 'effortless,' 'simple,' 'seamless,' 'clean,' and 'hygienic' to describe the products and process. This aligns directly with the 'Waxing Made Simple' slogan.
• •Educate, Don't Just Sell: Position the brand as an expert partner. Regularly share professional tips, ingredient benefits, and best practices to build community and reinforce the brand's authority and trustworthiness.
• •Highlight Quality Ingredients: When mentioning specific products, draw attention to the high-quality formulations like chamomile, azulene, shea butter, or vitamin E. This elevates the brand from a simple utility to a professional-grade skin treatment.
• •Maintain a Confident and Supportive Tone: The copy should sound like an experienced professional offering reliable advice. It should be confident, clear, and direct, while also being supportive of the challenges and goals of other beauty professionals.

Social Perception

Reputable and Effective, with a Professional Focus

Copy Examples

• •Efficiency meets elegance. Our signature roll-on waxing system is designed to glide effortlessly, depositing the perfect amount of wax for a flawless finish every time. Cut your service time in half and give your clients the smooth results they trust you for. #CleanAndEasy #ProfessionalWaxing #WaxingMadeSimple #EstheticianLife #SalonQuality
• •Cater to every client's needs with our Azulene Infused Sensitive Wax. Formulated with calming chamomile and soothing azulene, this wax is designed to grip hair, not skin. Minimize redness and ensure a more comfortable experience, even for the most delicate areas. It's not just hair removal; it's professional skin care.
• •Subject: Stock Up and Save on Your Salon Essentials. Don't let your back bar run low. Restock on Clean+Easy's full line of pre- and post-wax treatments, from our Cleanse Pre-Wax Cleanser to our Restore Dermal Therapy Lotion. Ensure every step of your client's journey is clean, comfortable, and professional. Shop now and save 15% on all treatment products.
• •The trusted choice of salons for over a decade. Clean+Easy provides the quality, consistency, and efficiency your business is built on. From our innovative roll-on systems to our complete pot waxing kits, we offer simple solutions for superior results. Partner with the best.
• •Waxing Tip Tuesday: For the most effective removal, always apply our wax in a thin, even layer in the direction of hair growth. This ensures the strip adheres perfectly and removes hair from the root, cleanly and efficiently. What's your top tip for a perfect wax? Share below! 👇 #WaxingTips #ProTips #CleanAndEasyUK #Esthetician