Tono de Marca

empowering, friendly, informative, and eco-conscious

Valores de Marca

• •Sustainability
• •Simplicity & Effectiveness
• •Gentle & Conscious Skincare
• •Community & Empowerment
• •Transparency

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., empowering, friendly, informative), approved vocabulary, words to avoid, and examples. Share this with anyone creating content.
• •Focus on "You" and "We": Use "you" to speak directly to the customer and address their needs/aspirations. Use "we" (Clean Circle) to build a sense of community and shared purpose (e.g., "Together, we can reduce waste").
• •Highlight Benefits, Not Just Features: Instead of just saying "reusable," explain the benefit: "Save money and reduce landfill waste with pads you can wash and reuse hundreds of times." Connect product features to the core values of sustainability and ease.
• •Be Authentic and Relatable: Use clear, straightforward language. Avoid overly technical jargon. Share real customer stories and user-generated content (with permission) to build trust and relatability. Let the passion for sustainability shine through genuinely.
• •Maintain Consistency Across All Channels: Whether it's a website FAQ, an Instagram caption, or a customer service email, the tone should remain consistent. Regularly review content across different platforms to ensure alignment with the established brand voice.

Percepción Social

Clean Circle is generally perceived positively by its audience as a trustworthy and impactful brand in the sustainable beauty space. Customers appreciate the quality and effectiveness of the reusable makeup remover pads and the brand's commitment to environmental responsibility. They are often seen as a practical solution for individuals looking to reduce their waste and adopt more eco-friendly habits in their beauty routines. The brand is viewed as approachable and responsive to customer queries. The focus on user-generated content also fosters a sense of community and authenticity.

Ejemplos de Copy

• •Instagram Post (Image: Close-up of the reusable pad): Tired of the endless cycle of makeup wipes? 🌿 Make the switch to a simpler, kinder routine. Our reusable pads gently cleanse with just water, loving your skin and the planet. One pad at a time, let's make a Clean Circle. #SustainableBeauty #EcoFriendly #JustAddWater #CleanCircle
• •Facebook Ad (Video: Quick demo of makeup removal): See ya, smudges! 👋 Hello, fresh skin! ✨ Clean Circle pads lift away makeup effortlessly, no harsh chemicals needed. Join thousands who've simplified their skincare and reduced their waste. Ready to feel good about your glow? Shop now and get 10% off your first order! #ReusableRevolution #CleanBeauty #EcoChic
• •Website Homepage Headline: Gentle on Your Skin, Kinder to Our Planet. Discover the Future of Clean Beauty with Reusable Essentials.
• •Email Subject Line (for a newsletter): Psst... Your Skin (and Earth!) Will Thank You for This 🤫 (Body snippet): Ready to break up with single-use wipes for good? Our super-soft, ultra-effective reusable pads are here to transform your skincare routine. It's the small change that makes a big difference.
• •TikTok Video Caption (Video: User showing their collection of Clean Circle pads): My secret to glowing skin & a happy planet? These bad boys! 😍 So easy to use and wash. Who else is obsessed? #CleanCircle #EcoHack #SkincareRoutine #SustainableSwaps #MakeupRemoval