Brand Tone

Innovative & Practical, Technical & Knowledgeable, Community-Oriented & Engaging, Transparent, Enthusiast-driven

Brand Values

• •Precision & Accuracy
• •Innovation & Problem-Solving
• •Quality & Durability
• •Empowerment & DIY
• •Community & Openness

Best Practices

• •Be Direct and Solution-Oriented: Clearly state the problem the product solves (e.g., "takes the guesswork out of custom wheels") and how it solves it. Focus on the practical benefits for the user.
• •Use Enthusiast Language Authentically: Incorporate terms and references that resonate with the target automotive community (e.g., "stance," "JDM," "drift car," "flush look") naturally.
• •Highlight Innovation and Quality: Emphasize the unique design, materials (e.g., "durable ASA material," "3D printed"), and precision of the tools.
• •Show, Don't Just Tell (Visually and in Text): Leverage the visual nature of the product. Use descriptive language that helps the reader visualize the tool in use and the end result, mirroring the demonstration-heavy style of the TikTok content.
• •Maintain a Tone of Helpful Expertise: Position the brand as a knowledgeable partner for builders. Be approachable and transparent, sharing insights and solutions clearly and confidently.

Social Perception

The brand is perceived as a helpful resource and an innovator within the niche of custom car wheel fitment. Customers and followers generally view the product positively, appreciating its utility and quality. There's a perception of a small, possibly one-person operation, which can foster a sense of direct connection and support for an independent creator. The brand is seen as credible and legitimate within its target automotive community. The primary interaction and perception appear to be shaped through its direct-to-consumer website and its active, visual presence on TikTok.

Copy Examples

• •Headline: Nail Your Stance. Every Time. Body: Stop guessing. Start building. The Ramstead MFG Wheel Fitment Tool gives you the precision to perfectly match your wheels to your vision. Measure diameter, width, and offset with confidence. Order yours and get it right, the first time.
• •Headline: From CAD to Concrete: Your Fitment, Perfected. Body: Engineered for builders, by a builder. Our 3D-printed Wheel Fitment Tools are crafted from durable ASA for accuracy that lasts. Visualize your dream setup and avoid costly mistakes.
• •Headline: Unlock Perfect Fitment. (No More Math Headaches!) Body: Tired of complex calculations? The Ramstead MFG Wheel Fitment Tool simplifies the process. Easily determine the exact specs you need for that flush look or aggressive stance. As seen on TikTok!
• •Headline: Join the Fitment Revolution. Body: Thousands of builders and enthusiasts trust Ramstead MFG for precision wheel sizing. See our tools in action on TikTok (@claytonramstead) and discover why we're the go-to for custom car projects.
• •Headline: Your Project. Your Specs. Our Tool. Body: Whether it's a JDM legend, a drift missile, or a classic restoration, the Wheel Fitment Tool ensures your vision comes to life. Supports a wide range of sizes for ultimate versatility. Shop Lite & Pro versions now.