Brand Tone

approachable, supportive, and innovative

Brand Values

• •Innovation
• •Education & Empowerment
• •Quality
• •Community
• •Customer Service
• •Passion for Creativity

Best Practices

• •Emphasize Empowerment: Use language that encourages experimentation and celebrates the creative process, regardless of skill level.
• •Highlight Innovation (but keep it accessible): When introducing new products or techniques, explain the benefits clearly and avoid overly technical jargon where possible, or provide clear explanations.
• •Maintain a Supportive and Friendly Voice: Address the audience directly and offer solutions to potential challenges. Use encouraging and positive language.
• •Showcase Passion: Let the genuine enthusiasm for metal clay and creativity shine through in the writing.
• •Be Clear and Educational: Provide valuable information and clear instructions, reinforcing the brand's position as a knowledgeable resource.

Social Perception

Clay Revolution is generally perceived positively by its customers and the broader metal clay community. They are seen as a reliable supplier of quality products and a valuable educational resource. The brand is viewed as innovative and dedicated to advancing the field of metal clay artistry. Their customer service is consistently lauded.

Copy Examples

• •Unleash your inner alchemist! Our new Project X Silver Clay offers unparalleled workability and a brilliant shine, making your creative visions a stunning reality. Ready to start your next masterpiece?
• •New to metal clay? We've got you! Explore our beginner-friendly kits and free tutorials designed to guide you every step of the way. Your journey into metal artistry starts here at Clay Revolution.
• •Don't let a lack of a kiln hold back your creativity! Take advantage of our free firing service and bring your metal clay creations to life. We're here to support your passion.
• •Join the revolution in metal clay! Discover innovative products, expert guidance, and a vibrant community of artists. Let's create something extraordinary together.
• •From intricate details to bold statements, Clay Revolution provides the high-quality metal clays and tools you need to push the boundaries of your artistry. What will you create next?