Brand Tone

Enthusiastic and Passionate, Friendly, Welcoming, and Approachable, Educational and Encouraging, Humorous and Playful, Authentic and Genuine, Creative and Imaginative

Brand Values

• •Creativity and Self-Expression
• •Community
• •Learning and Skill Development
• •Passion
• •Quality
• •Fun and Joy
• •Inspiration

Best Practices

• •Embrace Enthusiasm: Always write with genuine excitement and passion for the subject, whether it's a new clay color, a character, or a community achievement. Use exclamation points appropriately to convey energy.
• •Be Inclusive and Welcoming: Use terms like "fellow creators," "you," "we," and "us" to foster a sense of community. Address the audience directly and make them feel part of the "ClayClaim Universe."
• •Incorporate Playfulness and Humor: Don't be afraid to use lighthearted language, puns (if appropriate for the specific piece of copy), and a generally fun tone, mirroring Simon's video style.
• •Focus on Inspiration and Empowerment: Frame messages around encouraging creativity, learning new skills, and the joy of making. Highlight the potential within each person to create something unique.
• •Maintain Authenticity: Speak directly and honestly. If promoting a product, focus on its benefits for the creative process. Let Simon's (and the brand's) genuine voice shine through, avoiding overly corporate or impersonal language. "Stay Creative!" can be a powerful and consistent closing.

Social Perception

Highly Positive: Admiration for Simon's skill, creativity, and engaging presentation style. Inspiring and Motivating: Many viewers express being inspired to try polymer clay themselves. Helpful and Educational: The tutorials are seen as clear and useful for learning sculpting techniques. Entertaining: The videos are considered fun to watch, even for those who don't sculpt. Community-Oriented: Fans appreciate the interaction with Simon and the sense of belonging to the "ClayClaim Universe." Respected Figure: Simon is viewed as a talented artist and a positive influence in the crafting and gaming communities.

Copy Examples

• •Ready to sculpt your own legend? 🐉 Our NEW Dragon Hoard Clay Kit has landed in the ClayClaim Universe! Packed with fiery FIMO colors and all the tools you need to bring epic beasts to life. Grab yours and let's make some magic! #ClayClaim #PolymerClay #FantasyArt #StayCreative
• •Guess who's jumping out of the screen and onto the clay table?! 🚀 Join Simon in the latest ClayClaim adventure as he sculpts [Character Name] from [Game Name]! Full tutorial now LIVE on YouTube – get your clay ready and let's build! Link in bio! #ClayClaimTutorial #GamingArt #PolymerClayCreations #[GameName]
• •WOW! Just WOW! 🤩 We're absolutely blown away by the incredible creations you've been sharing with #ClayClaimShowcase! From mighty heroes to adorable critters, your talent shines! Keep 'em coming, fellow creators – you inspire us every day! #CLAYMUNITY #CreativeJourney #InspiredByYou
• •Things are getting spooky in the ClayClaim workshop! 👻 Simon's brewing up some ghoulishly good clay creations for Halloween. What monstrous masterpieces are you planning? Share your creepy clay ideas below! #ClayClaimHalloween #SpookySculpts #PolymerClayFun #MonsterMash
• •Ever wanted to try sculpting? 🤔 Your creative journey starts NOW! Our Sculpting Starter Set has everything a budding artist needs to dive into the wonderful world of polymer clay. No experience needed, just a sprinkle of imagination! Visit clayclaim.com and unleash your inner creator! ✨ #ClayClaim #BeginnerSculpting #CreativeHobby #FIMO #GetStarted