Brand Tone

aspirational, wellness-focused, and sophisticatedly casual.

Brand Values

• •Holistic Wellness
• •Quality & Craftsmanship
• •Innovation
• •Style & Functionality
• •Empowerment
• •Customer Trust

Best Practices

• •Always Link Style with Substance: Continuously emphasize that Clavis products are not just aesthetically pleasing but also offer tangible wellness benefits rooted in Korean heritage and innovative technology.
• •Use Empowering and Positive Language: Frame benefits around achieving potential, enhancing well-being, and living a more balanced, energetic life. Avoid overly clinical or exaggerated medical claims; focus on holistic support and balance.
• •Highlight Korean Origin and Craftsmanship: Regularly mention the "Handmade in Korea" aspect, the blend of "ancient wisdom and modern innovation," and the premium quality of materials to reinforce authenticity and trust.
• •Speak to Aspirations for a Balanced Lifestyle: Connect the products to a broader desire for vitality, serenity, and self-care, positioning Clavis as a partner in the customer's wellness journey.
• •Maintain Visual and Verbal Cohesion: Ensure that the sophisticated, clean, and wellness-oriented visual branding on the website and social media is mirrored by equally polished, positive, and clear copywriting across all communications.

Social Perception

Customers generally perceive Clavis Magnetic positively, particularly those who have purchased the products. Effective for Pain Relief & Wellness. Stylish and High Quality. Trustworthy (especially in Korea). Good Customer Service. Emerging International Presence.

Copy Examples

• •Headline for Golfers: "Unlock Your Swing. Unleash Your Potential. Experience the Clavis Magnetic edge on and off the course – where enhanced focus and recovery meet sophisticated style."
• •Instagram Caption: "Crafted in Korea, designed for your life. Our Luna Collection seamlessly blends ancient wellness wisdom with modern elegance. Feel the balance, embrace the energy. ✨ #ClavisMagnetic #WellnessJourney #MagneticTherapy #StyleAndSubstance"
• •Product Description Snippet: "More than just jewelry, it’s a commitment to your well-being. Each Clavis bracelet features our patented Neodymium Power Chip technology, meticulously handcrafted to support your body’s natural energy flow and provide gentle relief, so you can live a life of vitality and serenity."
• •Facebook Ad Copy: "Tired of daily discomfort? Discover the Korean secret to natural relief and renewed energy. Clavis Magnetic therapy bracelets are trusted by athletes and wellness seekers worldwide. Experience the difference. Shop now for free US shipping & 30-day returns!"
• •Email Subject Line: "Recharge Your Energy, Redefine Your Style with Clavis."