Brand Tone

sophisticated yet practical, aspirational, and appreciative of quality craftsmanship. It's welcoming and aims to connect with a love for travel and enduring style.

Brand Values

• •Quality Craftsmanship: Dedication to using fine leather and skilled artisanship to create durable products.
• •Functional Elegance: Designing bags that are both beautiful and practical for everyday use and travel.
• •Heritage and Passion: Drawing inspiration from Argentine traditions, polo, and a love for global exploration.
• •Timeless Style: Creating accessories that are not just trendy but are designed to last and gain character over time.
• •Customer-Centricity: Focusing on the evolving needs of modern customers, offering personalization and aiming for satisfaction.
• •Accessible Luxury: Providing high-quality, stylish leather goods at a fair value.

Best Practices

• •Embrace Storytelling: Weave elements of CLAVA's heritage, the founder's passion, and the inspiration behind the designs into product descriptions and brand communications. This reinforces authenticity and connects with customers on an emotional level.
• •Highlight Quality & Functionality with Elegance: Use descriptive language that emphasizes the quality of the leather, the craftsmanship, and the practical benefits for a busy, stylish lifestyle, without being overly technical or sacrificing an elegant tone.
• •Maintain an Aspirational yet Attainable Voice: Inspire customers with the possibilities that CLAVA bags enable (travel, organized daily life, stylish appearances) while ensuring the tone remains grounded and relatable, reflecting "affordable luxury."
• •Be Consistent Across Active Channels: Ensure the language and visual style used on the website, Instagram, Pinterest, and in email communications are harmonious. If Facebook and Twitter are to be revived, they must align with this established voice.
• •Engage with a Personal Touch (where appropriate): Reflect the brand’s offering of monogramming and personalized service in the copy by using inclusive language and inviting interaction, making customers feel valued.

Social Perception

generally perceived positively by customers who value style, durability, and functionality in leather goods.

Copy Examples

• •Product Description (e.g., a new tote bag): Meet your new indispensable companion. Crafted from supple, full-grain leather that whispers tales of its quality, the [Product Name] Tote blends timeless elegance with the demands of your dynamic life. Spacious enough for your essentials, yet sleek enough to turn heads, it’s designed for seamless transitions from bustling city mornings to serene weekend getaways. Journey beautifully.
• •Instagram Post Caption: Wanderlust woven into every stitch. Our [Product Name] crossbody is more than just a bag; it's an invitation to explore, a promise of adventures to come. Where will your CLAVA take you next? #ClavaLeather #TravelInStyle #FunctionalElegance #LeatherLove
• •Website Homepage Banner: CLAVA: Enduring Style, Crafted for Your Journey. Discover leather goods that grow with you, blending Argentine heritage with modern functionality.
• •Email Marketing Subject Line: Timeless Leather, Modern Adventures: Explore the New CLAVA Collection
• •Corporate Gifting Page Snippet: Elevate your corporate gifting with the distinguished touch of CLAVA leather. Impress clients and reward teams with gifts that speak volumes of quality, heritage, and lasting appreciation. Personalized for a memorable impact.