Brand Tone

Aspirational yet accessible, friendly, and fashion-conscious

Brand Values

• •Comfort
• •Style & Elegance
• •Quality (Aspirational)
• •Versatility
• •Affordability/Value

Best Practices

• •Clearly outline the brand's personality traits (e.g., elegant, friendly, confident, contemporary), key vocabulary, and a 'do's and don'ts' list for language. Share this with everyone creating content.
• •Consistently weave in keywords and phrases that highlight the blend of style and comfort, which is central to Claura's appeal (e.g., 'effortlessly chic,' 'stylish comfort,' 'graceful ease').
• •Use inspiring and slightly aspirational language about style and trends, but ensure product descriptions remain grounded, highlighting practical benefits like fabric feel, wash care (if positive), and versatility.
• •Even when addressing practicalities, keep the language upbeat and welcoming. Use customer-centric language that makes the reader feel understood and valued.
• •The copy should always complement the visuals. If the image is elegant, the copy should reflect that sophistication. If it's a casual, comfy shot, the copy should be relaxed and friendly. This is especially crucial for Instagram and Pinterest.

Social Perception

Mixed but leans positive among its direct customer base on its website. Customers frequently praise the designs, prints, and comfort of the garments, especially co-ord sets and nightwear. They appreciate the stylish appearance and the fit of the clothes.

Copy Examples

• •Instagram Post (New Co-ord Set): 'Step into effortless chic! ✨ Our new [Fabric Name, e.g., Cotton Silk] Co-ord Set is here to redefine your everyday elegance. Perfectly breathable for sunny days and stylish enough for those special evenings. Discover the comfort, embrace the style. #ClauraFashion #NewCollection #CoordSetLove #IndianFashion #ComfortAndStyle'
• •Facebook Ad (Night Suit Collection): 'Dreaming of blissful nights?🌙 Slip into Claura’s latest collection of ultra-soft night suits. Crafted from the finest [Fabric Name, e.g., Pure Cotton] for a gentle touch and a peaceful sleep. Sweet dreams are made of these! Shop now via claura.in. #ClauraNightwear #SleepInStyle #CottonComfort #NewCollection #GoodNight'
• •Website Banner (Ethnic Wear): 'Celebrate in Style. Discover Claura’s exquisite ethnic wear – where traditional charm meets contemporary design. Perfect for your next festive occasion or a touch of everyday grace. Find your signature look today! [Shop Now Button]'
• •Pinterest Pin Description (Kaftan): 'Your ultimate relaxation companion. ☀️ Our flowy [Pattern, e.g., Floral Printed] Kaftan is all about easy-breezy comfort and vibrant style. Perfect for lounging at home or your next vacation escape. Pin it to your wishlist! #ClauraKaftans #ResortWear #BohoChic #SummerStyle #RelaxedFashion'
• •Email Marketing (Sale Promotion): 'Hi [Customer Name], don't miss out! Your favorite Claura styles are now at prices you'll love even more. Refresh your wardrobe with our elegant co-ord sets, comfy nightwear, and chic ethnic pieces. Limited time offer – shop the sale now and step up your style game! 👉 [Link to Sale]'