Tono de Marca

reassuring, solution-oriented, and aspirational

Valores de Marca

• •Health and Well-being
• •Customer Satisfaction
• •Innovation and Technology
• •Convenience

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's tone. List adjectives that describe the voice (e.g., "Reassuring," "Empowering," "Clear") and provide "We are..." / "We are not..." examples (e.g., "We are experts / We are not clinical," "We are warm / We are not overly casual").
• •Focus on "You" and Your Pain Points: Consistently frame the copy around the customer ("You deserve relief," "Your comfort is our mission"). This maintains an empathetic and customer-centric tone.
• •Bridge Technology with Lifestyle: When mentioning technical features like "EMS" or "TENS," immediately translate them into a tangible lifestyle benefit. For example, "Featuring advanced EMS technology so you can enjoy deep muscle relief while you work or relax at home."
• •Use a Consistent Lexicon: Create a list of preferred brand words and phrases ("relief," "wellness," "comfort," "discover," "unlock") and terms to avoid (e.g., overly medical jargon, slang, or generic words like "nice" or "good").
• •Read All Copy Aloud: Before publishing, read the text aloud. This practice helps to check if the tone sounds natural, reassuring, and consistent with the intended brand voice, catching awkward phrasing that might be missed by silent reading.

Percepción Social

minimal to non-existent

Ejemplos de Copy

• •Your search for relief ends here. Discover the Clauna™ Massager and reclaim your comfort. 20% off your first order.
• •Imagine a life free from persistent neck ache. The Clauna™ EMS Massager isn't just a device; it's your daily ritual for wellness. By harnessing advanced TENS technology, it targets pain at the source, delivering blissful relief in just 15 minutes.
• •Don't let neck pain dictate your day. Our portable neck massager provides heated, deep-tissue relief whenever you need it. Swipe up to feel the difference.
• •Feeling the strain? Open for your exclusive relief.
• •Experience Blissful Relief