Brand Tone

Authoritative, Expert, Energetic, and Direct

Brand Values

• •Results and Efficacy
• •Accessibility and Simplification
• •Passion
• •Quality and Trust

Best Practices

• •Use Action-Oriented Language: Always favor strong verbs and a direct, commanding tone. Use words like "transform," "build," "unleash," and "ignite." Avoid passive or overly contemplative language.
• •Focus on the "How-To" and the "Result": Frame every piece of copy around a problem and a solution. Clearly state the challenge (e.g., "slow growth") and present your product or advice as the definitive answer ("unleash explosive growth").
• •Leverage the Authority of Claudio: Incorporate "Claudio Casadei" or "Claudio Bonsai" into the copy to reinforce trust. Phrases like "The method used by Claudio," "As recommended by Claudio," or "Claudio's formula for success" add weight.
• •Be Bold and Confident: Use superlatives and powerful descriptors. Don't be afraid of words like "ultimate," "definitive," "unstoppable," or "revolutionary." This confidence reflects the brand's belief in its products' efficacy.
• •Maintain a Teacher-Student Dynamic: Address the audience directly, as if giving a lesson. Use imperatives ("Start now," "Use this," "Follow these steps") to guide them, simplifying the process and positioning the brand as an indispensable mentor.

Social Perception

Perceived as a trusted expert, an effective problem-solver, and a community leader in the bonsai world.

Copy Examples

• •Stop waiting. Start building. Our new ANABOLIC CB® is not just fertilizer; it's pure power for your bonsai. Engineered for explosive growth and unstoppable vitality. Turn your tree into a titan. Shop the revolution.
• •Tired of confusing advice? The art of bonsai is simple if you have the right tools. Our Starter Kit gives you everything you need, nothing you don't. Start your journey with confidence. Build your masterpiece, step-by-step.
• •Are your branches weak? Are you struggling to see progress? In my new video, I show you the no-nonsense technique to build strong, healthy branches, fast. No more myths, just results. Watch now and transform your bonsai.
• •CLAUDIO CASADEI: Bonsai Made Simple. Real Results. Join over 12,000 growers who trust our methods and products to build incredible bonsai without the headache. This is where your transformation begins.
• •Your bonsai's foundation is everything. SUPREMACY CB® is our high-performance substrate engineered for maximum aeration and explosive root growth. Don't let your progress stall. Give your roots the power to build a monster.