Brand Tone

Confident & Empowering, Modern & Trendy, Feminine & Sophisticated, Accessible & Friendly, Quality-Focused

Brand Values

• •Quality & Craftsmanship: Offering the 'best' jeans with superior modeling.
• •Style & Modernity: Keeping up with international trends and offering contemporary designs.
• •Female Empowerment & Confidence: Designing for 'powerful and determined women' who want to feel good and stylish.
• •Comfort & Versatility: Providing pieces suitable for 'dia a dia, trabalho ou ocasiões especiais' (daily life, work, or special occasions) that combine style and comfort.
• •Brazilian Identity with Global Awareness: Rooted in Minas Gerais fashion but attentive to international styles.
• •Customer Focus: Aiming to 'surpreender a cliente alvo' (surprise the target customer) with design and competitive prices.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., Confident, Empowering, Trendy, Accessible, Feminine). Provide 'Do's and Don'ts' for language use (e.g., Do use positive affirmations, Don't use overly technical jargon).
• •Know Your Audience Deeply: Continuously research and understand the 'mulher poderosa e decidida.' What are her aspirations, challenges, and language? Tailor copy to resonate with her lifestyle and values.
• •Consistency Across All Channels: Ensure the tone is uniform across the website, all social media platforms (Instagram, Facebook, TikTok), email marketing, and even customer service interactions. Use similar hashtags and calls to action where appropriate.
• •Empower Through Storytelling: Share stories (real or archetypal) of women who embody the Claudia Rabelo spirit. Highlight how the jeans make them feel and what they achieve while wearing them. Focus on benefits and emotional connection, not just product features.
• •Train Your Team: Anyone creating content or interacting with customers (marketing, sales, customer service) should be trained on the brand's tone of voice and values to ensure every touchpoint is consistent and authentic. Create internal guidelines for reference.

Social Perception

Seen as a reputable Brazilian jeans brand, particularly strong in Minas Gerais. Associated with quality denim that offers a good fit and modern style. Perceived as empowering for women, helping them feel confident and stylish. The long history (since 1989) suggests reliability and experience in the denim market.

Copy Examples

• •Headline: Feel the Power of the Perfect Fit. Body: Claudia Rabelo jeans are designed for *you* – the modern, confident woman who owns her style. Discover denim that moves with you, empowers you, and looks incredible, from work to weekend. #ClaudiaRabelo #PowerfullyYou
• •Headline: Your Style, Elevated. Body: It's more than just jeans, it's a statement. Claudia Rabelo brings you the latest international trends blended with Brazilian soul. Experience unmatched comfort and a shape that wows. What are you waiting for? #ClaudiaRabeloJeans #ModernFemininity
• •Headline: Denim That Dares. Body: Ready to turn heads? Our new collection is here, crafted for the bold, contemporary woman. With Claudia Rabelo, find jeans that are as unique and daring as you are. Shop now and unleash your attitude! #DareInDenim #ClaudiaRabeloStyle
• •Headline: From Brazil, With Love & Style. Body: Experience the Claudia Rabelo difference. We craft our jeans with passion, focusing on quality, exceptional fit, and the vibrant spirit of Brazilian fashion. Get ready to fall in love with your new favorite pair. #BrazilianJeans #ClaudiaRabelo #ComfortAndChic
• •Headline: The Secret to Effortless Style? It's in the Jeans. Body: Claudia Rabelo offers versatile denim that takes you from a busy day to a special night out, effortlessly. Discover the perfect balance of comfort, quality, and sophisticated design. Your wardrobe will thank you. #VersatileDenim #StyleMadeEasy #ClaudiaRabelo