Brand Tone

Elegant & Sophisticated, Personal & Warm, Appreciative & Mindful, Understated & Confident, Inspirational & Story-driven

Brand Values

• •Craftsmanship & Quality
• •Timelessness & Everyday Elegance
• •Sustainability & Thoughtful Production
• •Personal Connection & Meaning
• •Authenticity & Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Claudia Mae’s tone (elegant, personal, warm, appreciative, understated) with examples of do's and don'ts. This guide should be accessible to anyone creating content.
• •Emphasize Storytelling: Consistently weave the brand's story, the inspiration behind collections, and the handcrafted nature of the pieces into all communications. This reinforces the personal and authentic aspects of the brand.
• •Use Consistent Terminology: Stick to established terms like "handcrafted," "demi-fine," "small-batch," "sustainable practices," "timeless designs," and "everyday elegance" across all platforms to build recognition and reinforce values.
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy always aligns with the elegant, clean, and delicate visual aesthetic of the brand's photography and website design. The words should feel like a natural extension of the visuals.
• •Engage Authentically: When responding to comments or messages, maintain the warm, appreciative, and personal tone. Address customers by name where appropriate and answer queries with genuine care and detail, reflecting the brand's commitment to personal connection.

Social Perception

High-Quality & Delicate, Trustworthy & Authentic, Good for Gifting & Personal Investment, Valued for Being a Small Business, Aspirational yet Accessible

Copy Examples

• •Introducing 'The Dawn Collection' – where timeless design meets the quiet beauty of morning light. Each piece, handcrafted with 14k gold fill and ethically sourced pearls, is made to be a gentle reminder of new beginnings. Discover your everyday radiance. ✨ #ClaudiaMaeJewelry #HandmadeElegance #TimelessDesigns #NewCollection
• •Our 'Luna Threaders' are more than just earrings; they're a whisper of elegance for your daily journey. Thoughtfully handcrafted in small batches from gleaming sterling silver, their minimalist design ensures they’ll be a cherished part of your story for years to come. Sustainable luxury, made for you.
• •Adorn your everyday with Claudia Mae. ✨ Discover handcrafted demi-fine jewelry, designed with passion and made to last. We believe in quality, sustainable practices, and pieces that tell a story. Yours. Shop timeless elegance at [claudiamae.com].
• •Create your signature look with our collection of delicate, layerable necklaces. Handmade with love and designed for effortless elegance, each Claudia Mae piece is an invitation to express your unique story. Explore sustainable, timeless jewelry.
• •At Claudia Mae, every piece of jewelry is a testament to mindful craftsmanship. We pour our hearts into creating small-batch, sustainable designs that you can wear and cherish every day. It's not just jewelry; it's a little piece of art, made with integrity.