Brand Tone

Empowering & Inspirational, Stylish & Fashion-Forward, Passionate & Purpose-Driven, Approachable & Friendly, Appreciative of Craftsmanship & Heritage

Brand Values

• •Giving Back/Social Responsibility
• •Empowerment (especially for Women)
• •Quality & Craftsmanship
• •Unique Style & Individuality
• •Customer Satisfaction & Value
• •Resilience & Determination

Best Practices

• •Always Lead with Purpose: Weave the "giving back" mission into product descriptions, social media posts, and email marketing. Don't just state it; show the impact and connect it to the customer's purchase. Use phrases like "Your purchase empowers..." or "With every piece, you help..."
• •Emphasize Unique Style & Quality: Highlight what makes the products special – the design inspiration (e.g., Colombian Caribbean), craftsmanship, unique details, and quality materials (be specific, e.g., "buttery vegan leather," "intricate beading"). Use evocative and sensory language.
• •Speak with an Empowering and Positive Voice: Frame copy to make the customer feel confident, stylish, and good about their contribution. Use uplifting language and focus on the positive impact of their choice.
• •Maintain a Blend of Sophistication and Accessibility: While the designs are chic and sophisticated, the language should remain welcoming and not overly exclusive. Highlight both the fashion-forward aspects and the practical use of the items.
• •Create a "Founder's Voice" Guide: Since Claudia Gutierrez's story and passion are key, ensure the copy reflects her inspiration, commitment to giving back, and connection to her heritage. This can be achieved through storytelling elements and a consistent, warm, and genuine tone.

Social Perception

Positive for Product Quality and Style, Associated with a Good Cause, Seen as a Lifestyle Brand, Founder-Driven, Evolving Business Model

Copy Examples

• •Headline: Style That Speaks Volumes. Purpose That Shines Brighter. Body: Discover the ClaudiaG Collection: where every handcrafted piece empowers your style and uplifts communities. Shop unique designs and join a movement of fashion with a heart. #ClaudiaGStyle #ShopForACause
• •Headline: More Than Just an Accessory. It's a Statement. Body: Each ClaudiaG bag is designed with passion in our Houston studio, blending on-trend looks with timeless craftsmanship. Carry confidence, carry impact. A portion of your purchase helps women and children thrive.
• •Headline: Unbox Joy. Create Change. Body: We believe looking good and doing good go hand-in-hand. Our latest collection is here – full of vibrant designs inspired by global artisans and the spirit of giving. Find your new favorite piece and help us make a difference.
• •Headline: Elevate Your Everyday. Empower Their Future. Body: From chic totes to statement jewelry, ClaudiaG Collection offers sophisticated, practical pieces for the modern woman. And the best part? You're supporting vital health and education programs with every purchase. Feel fabulous, inside and out.
• •Headline: Crafted with Care. Chosen with Purpose. Body: Inspired by the rich colors and artistry of the Colombian Caribbean, our designs are made to stand out. We’re passionate about unique style and dedicated to giving back, one beautiful accessory at a time.