Brand Tone

Personal & Storytelling, Elegant & Sophisticated, Warm & Approachable, Inspiring & Empowering, Passionate & Authentic

Brand Values

• •Storytelling & Meaning
• •Modern Elegance
• •Everyday Wearability
• •Authenticity & Craftsmanship
• •Empowerment & Positivity
• •Connection
• •Sustainability & Responsibility

Best Practices

• •Lead with the "Why": Always connect back to the story, emotion, or inspiration behind a piece or collection, rather than just describing its physical attributes. This reinforces the "meaningful jewellery" aspect.
• •Emphasize Modern Versatility: Consistently highlight how the pearl jewellery is designed for contemporary lifestyles and everyday wear, actively countering any perception of pearls as old-fashioned or solely for formal events.
• •Use Warm, Inclusive, and Inspiring Language: Write in a way that feels personal and uplifting. Terms like "connect," "empower," "celebrate," "journey," and "cherish" align with the brand's core values.
• •Maintain Elegance in Simplicity: The language should be sophisticated but clear and unpretentious, mirroring the design aesthetic of the jewellery itself – which is elegant yet accessible.
• •Subtly Weave in Values: When appropriate, mention the quality of craftsmanship (e.g., "hand-selected pearls," "skilled artisans") or sustainable practices ("crafted with recycled silver," "supporting our planet") to reinforce the brand's integrity and appeal to conscious consumers.

Social Perception

Customers perceive Claudia Bradby Jewellery as high-quality, beautifully designed, and meaningful. The brand is recognized for successfully modernizing pearl jewellery and making it accessible. It's generally seen as a reputable, desirable, and thoughtful British jewellery brand.

Copy Examples

• •Headline: More Than Jewellery, It's Your Story Unfolding. Body: Each Claudia Bradby pearl is hand-selected, ready to become a chapter in your unique journey. Discover designs born from real moments, crafted to connect with your heart. Wear your story.
• •Headline: The World Is Your Oyster. Embrace It. Body: Our iconic collection, inspired by a simple shell and a powerful belief: anything is possible. Let these pearls be your daily reminder of strength, adventure, and the beauty of your own path.
• •Headline: Everyday Elegance, Redefined. Body: Forget saving pearls for special occasions. Claudia Bradby brings contemporary style to this timeless gem, creating pieces you’ll love to wear, live in, and layer, every single day. Effortless sophistication, designed for you.
• •Headline: A Gift That Whispers Connection. Body: Looking for something truly special? Our pearl designs are imbued with meaning and crafted with care, making them the perfect token of affection, celebration, or simply ‘just because’. Give a piece of forever.
• •Headline: Consciously Crafted. Beautifully Worn. Body: Inspired by nature, designed with passion. We believe in beauty that gives back, using recycled silver and supporting bee conservation with every piece. Jewellery that not only looks good but feels good too.