Brand Tone

Sophisticated & Refined, Aspirational & Curated, Minimalist & Calm, Personal & Passionate

Brand Values

• •Timeless Design
• •Curation & Uniqueness
• •Artisanship & Quality
• •Minimalist Aesthetics
• •Individuality & Storytelling

Best Practices

• •Emphasize Timelessness and Quality: Use language that speaks to enduring style, craftsmanship, and the lasting value of the pieces. Avoid overly trendy or fleeting terms.
• •Maintain a Refined and Sophisticated Voice: Employ descriptive, evocative language that highlights the beauty of materials, design details, and the artistic vision behind each piece. Keep the tone elevated but accessible.
• •Incorporate the 'Curated' Aspect: Remind the audience that items are hand-picked and selected for their unique qualities and ability to create a cohesive, stylish environment. Words like 'selected,' 'edited,' and 'collection' reinforce this.
• •Reflect Minimalist Elegance: Mirror the visual aesthetic in the copy – be clear, concise, and avoid clutter. Focus on impactful descriptions that convey a sense of calm and intentionality.
• •Channel the Founder's Passion (Subtly): While not every piece of copy needs to directly quote or reference the founder, the underlying passion for design, vintage finds, and creating beautiful spaces should infuse the brand's communication. This adds an authentic and personal touch.

Social Perception

Chic & Trend-Setting, High-End & Exclusive, Aesthetically Pleasing, Mixed Customer Experience

Copy Examples

• •Headline: Beyond Trends. Beyond Transitory. Discover Enduring Design. Body: At Claude Home, we believe in the power of pieces that transcend time. Explore our curated collection of vintage treasures and contemporary artisan designs, each with a story to tell and a place in your thoughtfully designed life. Call to Action: Shop Timeless Objects
• •Headline: The Art of Curation. The Soul of Home. Body: Your home is a canvas. Claude Home offers a meticulously selected range of furniture and decor that blends iconic vintage finds with the vision of today's most compelling artists. Elevate your space with pieces that speak to your unique aesthetic. Call to Action: Explore the Collection
• •Headline: Embrace the Minimal. Evoke the Calm. Body: Find serenity in simplicity. Our collection champions clean lines, natural materials, and a palette that soothes. Create a sanctuary of minimalist elegance with Claude Home. Call to Action: Discover Calm Design
• •Headline: More Than Furniture. It's a Legacy. Body: Inspired by the enduring appeal of vintage design, Maggie Holladay curates and creates pieces destined to become heirlooms. Invest in quality, craftsmanship, and a story that will last for generations. Call to Action: Meet Our Founder's Picks
• •Headline: Curated for a Life Less Ordinary. Body: Move beyond the mainstream. Claude Home brings you a distinctive edit of furniture, lighting, and objects d'art that celebrate individuality and thoughtful design. Let your space reflect your unique perspective. Call to Action: Shop Unique Finds