Brand Tone

celebratory, personal, fun, practical, helpful, stylish, contemporary, approachable, and friendly

Brand Values

• •Celebration of Milestones
• •Personalization and Uniqueness
• •Quality and Practicality
• •Family and Sisterhood

Best Practices

• •Always Be Celebratory: Frame all copy around the joy and excitement of the wedding experience. Use enthusiastic and positive language.
• •Highlight Personalization: Consistently mention the ability to customize products. Use words like "your," "unique," and "personalized" to emphasize this key value.
• •Use a Friendly and Approachable Voice: Write as if you're a helpful friend offering advice and fun ideas for the big day. Avoid overly formal or corporate language.
• •Tell a Story: Incorporate the brand's founding story of the three sisters where appropriate to reinforce the values of family and shared experience. This adds a layer of authenticity.
• •Focus on the 'Modern Bride': Keep the language and product features relevant to contemporary brides, acknowledging their desire for stylish, practical, and original items for all their wedding-related events.

Social Perception

Classy Bride is perceived as a reliable, go-to source for personalized and fun bridal apparel and accessories, known for good quality products and excellent customer service, and appreciated for its wide range of customizable options. The brand is trusted and has a strong reputation, despite occasional concerns about sizing and quality consistency.

Copy Examples

• •Your Bride Tribe, your way. ✨ From the get-ready moments to the final touches, celebrate your squad with robes as unique as your friendship. Personalize yours today and make memories that will last a lifetime. #ClassyBride #BrideTribe #WeddingDay
• •You said 'Yes!' Now for the fun part. 😉 At Classy Bride, we're all about celebrating YOU. From cozy 'Mrs.' hoodies for your honeymoon travels to personalized details for your big day, we have everything you need to feel special every step of the way. Shop the collection now!
• •For Every Moment of 'I Do.' We've thought of everything so you don't have to. Explore our collection of must-have wedding day accessories and personalized gifts that add a touch of magic to your celebration.
• •Show your bridesmaids some love! 💕 They've been there for every dress fitting and planning session. Say 'thank you' with a personalized gift they'll adore. For a limited time, enjoy 15% off all bridal party gifts. Because every bride needs her classiest crew by her side.
• •It's all in the details. ✨ Elevate your wedding morning with a touch of personalized elegance. Our custom satin robes are the perfect keepsake for you and your bridal party. Discover all the colors and styles to match your wedding aesthetic.