Brand Tone

Inspirational and Empowering, Authentic and Relatable. Positive, encouraging, and focused on potential and achievement.

Brand Values

• •Mentorship
• •Resilience & Perseverance
• •Excellence
• •Community
• •Social & Emotional Learning (SEL)
• •Equity & Access

Best Practices

• •Lead with "Empowerment," Not "Need." Frame the narrative around the potential and strength of students, not just their challenges. Use active, empowering verbs like "thrive," "achieve," "build," and "inspire" rather than focusing solely on deficits.
• •Champion the "And": Students *and* Teachers *and* Athletes. Consistently message that the program is mutually beneficial. Highlight how students gain mentors, teachers gain a powerful partner and resources, and athletes gain leadership skills and purpose beyond their sport.
• •Translate "Athlete" to "Mentor." While the "world-class athlete" angle is the hook, the core message is about mentorship. Always connect their athletic achievements back to a relatable life lesson (e.g., "The discipline of training..." or "The resilience after a loss..."). This makes their stories accessible and the program’s value clear.
• •Use Authentic Storytelling and Testimonials. Let the voices of the participants carry the message. Regularly feature direct quotes and stories from students, teachers, and athlete mentors across all platforms. These stories are the most powerful proof of the brand's values and impact.
• •Maintain a Positive and Aspirational Tone. Every piece of copy, from a fundraising appeal to a social media update, should reflect a sense of hope, possibility, and belief in a better future. The tone should consistently be the "champion" cheering from the sidelines, confident in the success of the students and teachers it serves.

Social Perception

Classroom Champions is widely perceived as a high-impact, reputable, and beneficial organization. Educators and schools view it as a valuable resource that enhances classroom culture, improves student engagement, and provides much-needed support. Donors and corporate partners see it as a credible and effective way to invest in community development and youth empowerment, due to its evidence-based approach and measurable outcomes. The general public and media perceive the brand positively, highlighting its innovative model of connecting celebrity athletes with kids for tangible social good. While there's some criticism regarding internal leadership, the overwhelming public narrative focuses on the positive outcomes for students and teachers.

Copy Examples

• •Website Headline: Every Student Deserves a Champion. Sub-headline: We connect world-class athletes with students to teach resilience, goal setting, and the courage to dream big. Learn how our mentorship programs are building the champions of tomorrow.
• •Fundraising Email Subject Line: Be the Champion a child needs today. Body Snippet: The journey to the podium isn't about the medal; it's about the mindset. Your gift of $50 connects a student with an Olympian for a month, teaching them lessons in perseverance that last a lifetime.
• •Instagram Post (Image: A split screen of a smiling Paralympic athlete and an engaged classroom on a video call) Caption: What does it take to win? @[Athlete's Handle] shared their story of overcoming obstacles with Mrs. Davis’ 4th-grade class. It's not about never falling; it's about learning how to get back up. That’s the Champion Mindset. #ClassroomChampions #Mentorship #Perseverance #GoForGold
• •Twitter/X Post for Teacher Recruitment: Bring a world-class athlete into your classroom. Our evidence-based SEL curriculum and athlete mentors help improve student engagement and build a culture of resilience. Applications for the 2025-26 school year are now open! #EduTwitter #TeacherSupport #SEL Link: [Link to Teacher Application]
• •LinkedIn Post for Corporate Partnership: Investing in community means investing in our future leaders. Classroom Champions partners with leading companies to bring mentorship and critical social-emotional skills to thousands of students in underserved communities. Since 2009, we've impacted over 5 million students. Let's build a brighter future together. #CorporateSocialResponsibility #CSR #CommunityImpact #MentorshipMatters