Brand Tone

Enthusiastic, direct, and sales-driven, speaking the language of classic car hobbyists with a focus on product benefits, customization, and availability.

Brand Values

• •Nostalgia and Authenticity
• •Customization and Individuality
• •Accessibility and Affordability
• •Community Engagement

Best Practices

• •Speak the Hobbyist's Language: Use terms like "vintage," "classic," "hot-rod," "custom," and "resto." Show that you understand the culture and passion behind the hobby.
• •Focus on "Easy & Affordable": Continuously highlight that the products are an accessible alternative to expensive and permanent modifications. Use words like "instant," "easy-fit," "no adhesive," and "budget-friendly."
• •Show, Don't Just Tell: Use high-quality photos and videos of customer vehicles. Before-and-after shots are particularly effective for this type of product.
• •Emphasize Customization: Always mention the ability to create custom designs and lettering. This appeals to the desire for a unique vehicle and sets the brand apart from generic accessory sellers.
• •Be Direct and Clear in Your Call to Action: Whether it's "Shop Now," "WhatsApp for a Quote," or "View the Gallery," make the next step obvious for the customer. For the South African market, explicitly mentioning "Free Postnet shipping" is a strong incentive.

Social Perception

Perceived as a specialized, practical, and accessible supplier within a niche market of classic car restorers, hot-rodders, and motorcycle enthusiasts. They are seen as a go-to source for specific, hard-to-find customization parts, offering a satisfactory product quality and service for achieving a classic aesthetic.

Copy Examples

• •Your Classic Deserves a Classic Look. Don't let modern tires spoil your vintage ride. Our clip-on whitewall inserts give you that timeless style in minutes. No glue, no mess, just pure classic. Tap to shop the look! #ClassicCars #VintageVibes #CarRestoration #WhiteWalls
• •The Original Whitewall Look, Reimagined. Get the head-turning style of classic whitewall tires without the cost. Made from durable, flexible rubber, our inserts are reusable and fit securely between your tire and rim. Available for 10" to 21" wheels. It's the smartest way to stand out.
• •White Wall Inserts & Custom Tyre Lettering - All Sizes - We Ship Free! Complete the look of your classic car, bakkie, or bike. We stock a full range of whitewall inserts and can create any custom tire lettering you need. Based in Durban, free Postnet shipping nationwide. WhatsApp us on 079 557 1176.
• •A 10-Minute Upgrade for Your Classic Ride. Hi [Name], want to instantly boost your car's curb appeal? Our whitewall tire inserts are one of the easiest and most affordable upgrades you can make. See how they transform a ride in our new gallery.
• •Video shows close-ups of a classic car, then a quick time-lapse of someone easily fitting the inserts. VO: "You've spent months restoring it. Getting every detail right. Now, for the final touch. Classic White Walls. The authentic vintage look, made easy. Shop now at classicwhitewalls.co.za."