Brand Tone

Sophisticated, traditional, and confident, emphasizing heritage, artisanal quality, technical superiority, and luxury.

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Performance
• •American Made
• •Customer Connection

Best Practices

• •Prioritize "Craft" over "Product": Always use language that emphasizes the handmade, artisanal nature of the grips. Words like "crafted," "stitched," "genuine," and "artisan" should be preferred over "manufactured" or "made."
• •Bridge Heritage with Modern Performance: Consistently link the classic aesthetic to tangible performance benefits. A "timeless look" should be paired with "unbeatable wet-weather tackiness."
• •Speak with Quiet Confidence: The brand's quality is its proof. Use declarative and confident statements (e.g., "Nothing sticks like real leather"). Avoid overly aggressive sales language or excessive use of exclamation points, which would undermine the sophisticated tone.
• •Educate the Customer: Use copywriting to explain why leather is superior. Talk about how it wears in, how the feel improves over time, and the functional benefit of features like the stitched seam. This positions the brand as a knowledgeable expert.
• •Maintain Visual and Textual Harmony: Ensure all photography and visual branding reflects the sophisticated, clean, and premium tone of the copy. High-quality, detailed product shots on classic backgrounds will reinforce the values of craftsmanship and quality.

Social Perception

Very positive, perceived as a premium, worthwhile investment for serious golfers who value feel, quality, and durability, especially praised for aesthetics, exceptional tackiness (even when wet), and long-lasting durability.

Copy Examples

• •The Feel of Golf's Golden Age. The Performance of Today. Experience the timeless connection of hand-stitched leather.
• •Each stitch tells a story. Our grips aren't made on a production line; they're crafted by hand, one at a time, right here in Texas. It's not just a grip, it's a commitment to quality. #ClassicGripGolf #Handmade #LeatherGrips #MadeInUSA
• •Feel the difference of genuine leather. Our Classic Grip offers a supple, yet firm connection to the club that molds to your hands over time. The subtle reminder of our hand-stitched seam ensures your grip is as consistent as your swing.
• •Don't let a wet glove ruin your round. Our ProTac-infused leather grips get tackier as conditions get wetter, giving you unshakable confidence from the first tee to the 18th green. Rain or shine, your best grip is here.
• •Stop replacing your grips every season. Invest in a grip that wears in, not out. Classic Grip Golf leather lasts longer, feels better, and connects you to the true art of the game.