Brand Tone

Knowledgeable & Authoritative, Helpful & Supportive, Passionate & Enthusiastic, Trustworthy & Reliable, Approachable & Friendly

Brand Values

• •Quality: Committed to providing high-quality LED bulbs that are well-researched and tested.
• •Customer Satisfaction & Support: Prioritizing excellent customer service, offering expert advice, and ensuring customers get the right products.
• •Fair Pricing: Actively working against over-inflated prices in the classic vehicle market.
• •Safety & Modernization (with respect for heritage): Helping classic car owners improve visibility and safety while preserving the aesthetic integrity of their vehicles.
• •Expertise & Innovation: Continuously researching and developing their product range to offer the best solutions.
• •Honesty & Transparency: Providing clear information, including on complex topics like MOT legality for LED conversions.

Best Practices

• •Be Genuinely Helpful and Informative: Focus on providing real value and expertise. Anticipate customer questions and address them proactively. Share knowledge freely, like in blog posts or detailed product descriptions.
• •Emphasize Quality and Reliability: Consistently highlight the high standards of the products, their durability, and the research that goes into them.
• •Show, Don't Just Tell, Your Passion: Let enthusiasm for classic cars come through naturally in your language. Use terminology that resonates with enthusiasts but explain it clearly for those less familiar.
• •Maintain an Approachable Expert Persona: Combine deep technical knowledge with friendly, accessible language. Avoid overly jargon-filled copy unless clearly explained. Ensure customer interactions feel supportive.
• •Be Transparent and Honest: Address potentially complex issues (like MOT rules or specific fitting challenges) head-on with clear, honest information. This builds trust and reinforces authority.

Social Perception

Experts in their field, offering reliable advice and high-quality products specifically tailored for classic vehicles. Customers trust them for fair pricing and excellent customer service. Solution-provider, helping enthusiasts overcome the challenges of outdated lighting on older vehicles. Dedication to the classic car niche. Reputable, passionate, and customer-focused company.

Copy Examples

• •Headline: See the Road Ahead, Honor the Journey Behind. Body: Upgrading your classic isn't about changing its soul, it's about enhancing its spirit. Our LED lighting solutions offer superior brightness and reliability, all while respecting the original character of your cherished vehicle. Drive with confidence, day or night. Our experts are here to help you find the perfect fit.
• •Headline: Classic Car Electrics Confusing? We Speak Fluent Lucas (and Bosch, and Marelli...). Body: From positive earth systems to specific bulb fitments, classic car lighting can be a maze. At Classic Car LEDs, we’ve spent years understanding the nuances. Get straightforward advice and quality LEDs designed for your classic. Brighter, safer, and built to last.
• •Headline: Don't Let Dim Lights Dim Your Passion. Body: Your classic deserves to be seen. Our LED bulbs provide a significant upgrade in visibility, drawing less power and lasting longer than traditional bulbs. We offer a range of options, including warm white to maintain that authentic glow. Explore our range or call our friendly team for advice.
• •Headline: Quality LEDs Without the "Classic Car Tax." Body: We believe every classic car owner deserves access to high-quality lighting upgrades at fair prices. Born from a passion for restoration, Classic Car LEDs is committed to providing thoroughly tested, reliable LED solutions that enhance your driving experience without breaking the bank.
• •Headline: Illuminate Your Legacy. Drive Brighter, Safer, and Smarter. Body: Investing in LED lighting for your classic is an investment in its future. Experience enhanced visibility, reduced electrical load, and bulbs designed to go the distance. Our dedicated team is on hand to ensure you get the right advice and the perfect product for your specific make and model.