Brand Tone

Helpful, Enthusiastic, Knowledgeable, Reliable, Straightforward

Brand Values

• •Quality
• •Customer Focus
• •Passion for Classic Cars
• •Expertise
• •Accessibility

Best Practices

• •Know Your Audience: Understand that classic car enthusiasts are often passionate, knowledgeable, and appreciate attention to detail. Speak their language but avoid being overly technical unless necessary for specific product details.
• •Emphasize Benefits, Not Just Features: Instead of just saying "electronic distributor," explain how it leads to "easier starts and smoother running." Connect parts to the joy of owning and driving a classic car.
• •Be Genuinely Helpful: Offer solutions and support. If a customer has a question, provide a clear, concise, and friendly answer. Let the copy reflect a willingness to assist.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic language where appropriate (e.g., "Bring your classic back to its gleaming glory!"). Share customer stories or project photos (with permission) to build community.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website FAQ, a social media post, or an email, the helpful, knowledgeable, and enthusiastic tone should be recognizable as Classic Car Accessories. Develop simple brand voice guidelines for anyone creating content.

Social Perception

Classic Car Accessories is perceived positively by its customers as a reliable and helpful supplier of quality classic car parts. They are seen as knowledgeable and a good source for specific components, particularly electrical parts and popular accessories. The high customer review rating and positive testimonials underscore trust in their products and service.

Copy Examples

• •Fresh in! ✨ Get your classic [Car Model] breathing easy again with our new range of [Product Name]! Expertly sourced and ready to get your pride and joy back on the road where it belongs. Got questions? We're here to help! DM us or check the link in bio. #ClassicCarParts #Restoration #NZClassics #[CarModel]
• •Tired of temperamental starting? Upgrade to smooth, reliable performance with our Accuspark Electronic Ignition Kit for your [Car Make/Model]. Enjoy easier starts, better fuel economy, and less maintenance. Our detailed fitting guide (link below!) makes installation straightforward. Keep the classic look, enjoy modern reliability!
• •Weekend project sorted! Thinking of fitting those new wing mirrors? Our latest Help Guide breaks down the process step-by-step for a perfect fit on your classic. At Classic Car Accessories, we're not just about parts; we're about helping you succeed. [Link to Guide]
• •Keeping Your Legend Alive. Quality parts, expert advice, and a passion for classic cars. Find everything you need to restore and cherish your piece of motoring history right here in New Zealand.
• •Hi [Customer Name], thanks for reaching out! We understand how important it is to get the right part for your classic [Car Model]. While the [Specific Part Requested] can be tricky, let me check our network. We love a good parts hunt! Could you provide your chassis number if possible? It might help us pinpoint the exact fit. Cheers, The Team at Classic Car Accessories.