Brand Tone

Friendly and Approachable, Nostalgic and Traditional, Community-Oriented, Helpful and Supportive, Enthusiastic and Passionate

Brand Values

• •Customer Service Excellence
• •Family and Tradition
• •Quality and Variety
• •Community and Shared Joy
• •Creativity and Inspiration

Best Practices

• •Always Prioritize a Friendly, Welcoming Voice: Even when announcing new products or technical details, ensure the language is approachable and inviting. Avoid overly formal or impersonal jargon.
• •Incorporate Nostalgia and Tradition Subtly: Weave in references to the joy of baking across generations or the timeless appeal of classic decorating, connecting with customers' fond memories and experiences.
• •Foster a Sense of Community: Use inclusive language ("let's," "we," "your fellow bakers"). Encourage interaction by asking questions, running polls, and featuring customer creations (with permission) in social media copy.
• •Highlight Helpfulness and Support: Position the brand as a knowledgeable and supportive partner. Copy should offer solutions, tips, and make customers feel empowered in their baking endeavors.
• •Maintain an Enthusiastic and Passionate Undertone: Let the genuine love for baking and decorating shine through. Use positive and descriptive words that convey the excitement and creativity inherent in their products and services.

Social Perception

Trusted Local Business, Helpful Resource, Friendly and Welcoming, Associated with Happy Occasions

Copy Examples

• •Headline: Stirring Up Sweet Memories Since 1969. Body: From your grandma's classic birthday cakes to your latest creative adventure, Classic Cake Decorations has been the secret ingredient for generations of bakers. Find all your essential supplies and the latest trends to make your next creation unforgettable. #ClassicCakes #BakingTraditions #CakeDecoratingSupplies
• •Headline: Your #1 Partner in Sweet Creations! Body: At Classic Cake Decorations, amazing customer service isn't just a promise, it's our recipe for success! Whether you're a pro or just starting, we've got the friendly advice and all the sprinkles, tools, and inspiration you need. Come say hi! #CakeLove #BakingCommunity #CustomerFirst
• •Headline: Unwrap Your Creativity! Body: Dreaming of dazzling decorations? We've got everything you need to turn that vision into a delicious reality. Explore our wide selection of vibrant fondants, sparkling sprinkles, and quality tools. What masterpiece will you bake today? #GetCreative #BakeHappy #ClassicCakeDecorations
• •Headline: More Than Just Supplies, It's a Family Tradition. Body: For over 50 years, we've been honored to be part of your family's sweetest moments. Discover the joy of decorating with supplies from a store that values tradition and community as much as you do. #FamilyBaking #CakeMemories #WestminsterCA
• •Headline: Got a Baking Question? We’re Here to Help! Body: Stepping into the world of cake decorating or looking to try a new technique? Our friendly team at Classic Cake Decorations is always ready to share tips and help you find exactly what you need. Let's bake something amazing together! #BakingSupport #CakeTips #DecoratingFun