Brand Tone

Passionate, Knowledgeable, Quality-Oriented, Supportive, Trustworthy

Brand Values

• •Authenticity & Accuracy
• •Quality Craftsmanship
• •Customer Enablement & Support
• •Passion for Automotive Heritage
• •Preservation

Best Practices

• •Emphasize Passion and Expertise: Always let genuine enthusiasm for classic cars and deep knowledge of the parts shine through. Use language that resonates with fellow enthusiasts.
• •Prioritize Quality and Authenticity in Messaging: Consistently highlight the precision, Ford licensing (where applicable), and high-grade nature of the parts. Avoid generic claims; be specific about what makes them high quality.
• •Maintain a Supportive and Helpful Voice: Whether in product descriptions, social media interactions, or customer service, aim to be approachable, informative, and encouraging to restorers at all levels.
• •Showcase, Don't Just Tell: Use customer testimonials, project spotlights, and detailed product imagery to visually and socially prove the quality and authenticity of the parts.
• •Develop a Style Guide: Create a simple internal guide with key brand voice words (e.g., "authentic," "precision," "heritage," "passionate," "reliable"), preferred terminology for products, and a "do/don't" list for communication to ensure consistency across all platforms and employees.

Social Perception

Positive, Specialized & Niche, Reliable Supplier, Committed to the Hobby

Copy Examples

• •Headline: Fuel Your Passion. Restore with Precision. Body Copy: Your classic Ford isn't just a car; it's a legacy. At Classic Auto Reproductions, we share that passion. That's why we meticulously craft Ford-licensed parts to meet original specifications, ensuring every piece fits right and performs beautifully. Bring your legend back to life, authentically.
• •Headline: The Details Make the Difference. Especially Under the Hood. Body Copy: When it comes to restoring your Mustang, compromise isn't an option. We provide officially licensed Ford and Shelby reproduction parts, engineered for accuracy and built for durability. Get the authentic components your classic deserves.
• •Headline: More Than Parts. It's a Piece of History. Body Copy: From the iconic lines of a '67 Mustang fastback to the unique charm of a Mustang II, we understand the soul of these machines. Our reproduction parts are born from a passion to preserve automotive heritage, offering you the quality and authenticity needed to complete your masterpiece.
• •Headline: Stop Searching, Start Building. Your Mustang II Parts Specialist. Body Copy: Tired of chasing elusive parts for your Mustang II? Classic Auto Reproductions was founded on solving that exact problem. We offer a comprehensive range of high-quality reproduction parts, from dash inserts to exterior components, to get your project moving forward with confidence.
• •Headline: Quality You Can Bolt On. Satisfaction You Can Drive. Body Copy: Our customers say it best: 'Excellent quality and fit!' We take pride in delivering reproduction parts that not only meet but exceed expectations. Invest in components that honor your classic and ensure it stays on the road for generations to come.