Brand Tone

Educational, Accessible, Engaging, Authentic & Respectful, Supportive, Professional, Enthusiastic

Brand Values

• •Accessibility of Literature: A primary goal is to make timeless stories available and comprehensible to everyone, particularly students.
• •Educational Enhancement: The company is dedicated to providing high-quality, curriculum-aligned resources that improve learning outcomes.
• •Fidelity to Source Material: There's a strong commitment to creating adaptations that are true to the original literary works in plot, setting, and spirit.
• •Igniting Engagement: The brand values the power of visual storytelling to foster enjoyment and a deeper connection with classic texts.
• •Promoting Literacy: A key focus is on supporting literacy development, especially for those who find traditional texts challenging.

Best Practices

• •Prioritize Clarity and Accessibility: Use language that is easy to understand, even when discussing literary concepts. Avoid overly academic jargon unless specifically targeting a high-level academic audience for a particular resource.
• •Emphasize Educational Benefits: Consistently highlight how the graphic novels and resources aid learning, comprehension, and engagement, especially for students and educators.
• •Showcase Enthusiasm for Literature and Visuals: Let genuine passion for the stories and the artwork shine through. Use evocative language to describe the "vibrant and exciting, yet realistic artwork."
• •Maintain a Supportive and Encouraging Voice: Position the brand as a helpful partner for teachers struggling to engage students with challenging texts and for students seeking a more accessible way to learn. Refer to changing perceptions from "boring" to "enjoyable and engaging."
• •Reiterate Commitment to Authenticity: When discussing adaptations, reinforce the faithfulness to the original works, assuring customers of the integrity of the content.

Social Perception

Valuable Educational Resource, Engaging for Young Readers, High-Quality Adaptations, Support for Educators, Innovative Approach

Copy Examples

• •Website Banner (New Arrivals): "Unlock Classic Literature! Discover our latest graphic novels – making timeless tales accessible and engaging for every student."
• •Social Media Post (Facebook/Instagram - promoting Macbeth): "Is Macbeth 'boring'? Not anymore! Our graphic novel adaptation brings Shakespeare's tragic hero to life with stunning visuals and three text versions to suit all learners. See the drama unfold! #ClassicalComics #ShakespeareForSchools #EngagingEducation"
• •Product Description (for "Great Expectations - Quick Text"): "Introduce your students to Dickens' masterpiece, the easy way! Our Quick Text version of *Great Expectations* uses simplified language and dynamic artwork to ensure every reader can follow Pip's journey. Perfect for reluctant readers and building literacy confidence."
• •Email Newsletter Subject Line (to Educators): "Stop the Classroom Groan: Fresh Resources from Classical Comics!"
• •"About Us" Snippet: "At Classical Comics, we believe great stories are for everyone. That's why we're passionate about transforming classic literature into vibrant graphic novels. Our mission is to make these essential texts accessible, engaging, and a joy to learn for students and teachers worldwide."