Brand Tone

Nostalgic, Passionate, and Authentic

Brand Values

• •Authenticity: A strong emphasis is placed on offering original, previously owned football shirts from their original years of manufacture, explicitly stating they do not sell reproductions. Each item is vetted by experts.
• •Passion for Football Heritage: The brand demonstrates a deep love and respect for the history of football, celebrating iconic teams, players, and moments. They feature videos with shirts to help revisit glory years.
• •Quality: There's a commitment to sourcing and selling football shirts in the best possible condition, with detailed descriptions of specifications and condition.
• •Customer Confidence & Satisfaction: They offer a full money-back guarantee if customers are not completely satisfied, aiming for purchases with 100% confidence. They also provide careful packaging.
• •Community Engagement: The brand invites fans to connect via social media for competitions, updates, and to reminisce about memorable moments. They also offer to undertake commissions to find specific shirts.

Best Practices

• •Champion Authenticity: Always lead with the genuineness of the shirts. Use phrases like "Original 19XX shirt," "Not a reproduction," "Expertly vetted." This builds immediate trust.
• •Weave in the Narrative: Each shirt has a story. Briefly mention the season, iconic players who wore it, or significant matches it featured in to deepen its nostalgic value.
• •Speak the Fan's Language: Use terminology and evoke memories that true football aficionados will connect with (e.g., "The Invincibles' era," "That night in Istanbul," "The Hand of God").
• •Highlight Quality & Care: Reinforce the condition of the shirts and the care taken in sourcing and delivering them (e.g., "meticulously sourced," "preserved condition," "hand-wrapped for safe arrival").
• •Invite Engagement & Reminiscence: Encourage followers to share their own memories connected to the shirts or players. Pose questions that spark conversation and build community.

Social Perception

Customers frequently praise the authenticity and quality of the shirts, the wide selection of rare and classic items, and the brand's ability to evoke nostalgia. Many see it as a legitimate and trustworthy source for unique football memorabilia. Reviews often highlight good customer service, swift delivery, and excellent packaging. The brand is perceived as a specialist and a passionate purveyor of football history.

Copy Examples

• •Instagram Post (Image of a classic Italy '90 shirt): Italia '90. More than a tournament, it was a cultural moment. This authentic Kappa beauty takes us straight back to Schillaci's goals and Roman nights. Own a piece of history that defined an era. #Classic11 #Italia90 #VintageFootball #Azzurri #FootballHeritage
• •Website Product Description Snippet (for a retro Manchester United shirt): From the Theatre of Dreams, this authentic [Year] Manchester United home shirt witnessed [mention a key player or achievement]. Sourced with care, vetted for authenticity, and ready to bring a piece of Red Devils history to your collection. Relive the glory.
• •Facebook Ad Headline: Your Favourite Season. Their Greatest Moment. The Authentic Shirt. Find It at Classic11.
• •Email Subject Line (New Arrivals): Time Capsule Opened! Fresh Batch of Classic Kits Just Landed ⚽
• •X (Twitter) Post: Remember the roar when this kit graced the pitch? We've just added some absolute gems from the archives. What's the one classic shirt you've always dreamed of owning? #ClassicFootballShirts #RetroKits #FootballNostalgia #Authentic