Brand Tone

Youthful, Trendy, Enthusiastic, Pop-Culture Savvy, Modern

Brand Values

• •Lasting Quality
• •Memorable Experiences
• •Modernity
• •Trendiness
• •Personal Connection

Best Practices

• •Emphasize the lasting nature and quality of 'Permanent Jewelry'.
• •Focus on creating memorable experiences associated with getting the jewelry.
• •Maintain a youthful and enthusiastic tone, especially on platforms like TikTok.
• •Address potential customer concerns about durability, removal, and the process in general.
• •Highlight the symbolic and sentimental value of permanent jewelry as a lasting memento.

Social Perception

Trendy & Desirable, Symbolic & Sentimental, Targeted & Loyal (especially within the BTS Army demographic), Potentially raising questions about durability and process

Copy Examples

• •Get zapped! ✨ Book your permanent jewelry appointment today and create a lasting bond with your besties!
• •BTS Army! 💜 Show your love with our exclusive autograph necklace collection. Available for a limited time!
• •Ditch the clasp, embrace the forever! Our permanent bracelets are the perfect minimalist statement.
• •Making memories, one weld at a time. Book your permanent jewelry experience and create a lasting memento.
• •Level up your style with our permanent jewelry collection! Designed to last a lifetime.