Brand Tone

Passionate & Enthusiastic, Fan-Centric & Community-Oriented, Informal & Approachable, Proudly Chicagoan

Brand Values

• •Passion for Chicago Sports
• •Authenticity/Fan Connection
• •Quality Merchandise
• •Community Engagement
• •Adaptability/Growth

Best Practices

• •Speak Like a Fan, For Fans: Use language that resonates with sports enthusiasts – incorporate team slogans (e.g., "Bear Down," "Fly The W"), inside jokes (where appropriate and inclusive), and convey genuine excitement for Chicago teams.
• •Emphasize "Chicago": Frequently reinforce the local connection. Mentioning Chicago landmarks, neighborhoods, or the collective spirit of the city's fans can strengthen brand identity.
• •Be Energetic and Positive: Use enthusiastic language, exclamation points (judiciously), and a generally upbeat tone, especially around game days, new product launches, and team successes.
• •Maintain Authenticity: While promoting sales, ensure the passion for the sports and teams feels genuine, not just transactional. Share stories or connect products to memorable team moments.
• •Engage with the Community: Ask questions, run polls, and respond to comments in a way that fosters a sense of community around the brand and Chicago sports. This reinforces the "by fans, for fans" ethos.

Social Perception

Go-To Place for Chicago Sports Gear, Local Institution, Mixed Customer Service Experience, Knowledgeable about Fan Needs

Copy Examples

• •Rep the North Side! 🐻⚾ Fresh drop of official Cubs jerseys just landed at Clark Street Sports! Gear up like the pros and show your Chicago pride. Link in bio – Real Fans Shop Here! #ChicagoCubs #ClarkStreetSports #FlyTheW #ItsaCubsThing
• •BEAR DOWN, CHICAGO! 🏈 Game day is almost here, and so is our MONSTER sale! Get 20% off all Bears gear this weekend only at Clark Street Sports. From jerseys to hats, we've got everything you need to cheer on Da Bears! Shop online or visit our stores! #ChicagoBears #MonstersOfTheMidway #CSSSale #ChicagoSports
• •HAWKS WIN! 🔥 What a game! Celebrate with the best selection of Blackhawks championship gear and everyday fan apparel right here at Clark Street Sports. Let's keep that winning feeling going, Chicago! #Blackhawks #ChicagoProud #OneGoal #ClarkStSports
• •Hats off to the Bulls! 🏀 Windy City style never looked so good. Check out our latest collection of Bulls headwear – snapbacks, fitteds, beanies, we got 'em all! Which one are you rocking? 👇 #ChicagoBulls #SeeRed #NBAStyle #ClarkStreetSports #Chicago
• •The Ultimate Gift for Every Chicago Fan! 🎁 From Wrigleyville to the Madhouse, Clark Street Sports has the perfect gear for the die-hard fan in your life. Shop our holiday collection now and give the gift of Chicago pride! #ChicagoSports #GiftIdeas #HolidayShopping #ClarkStreetSports