Brand Tone

Community-Centric, Friendly, and Service-Oriented

Brand Values

• •Community Support
• •Personalized Service & Flexibility
• •Local Identity & Pride
• •Accessibility

Best Practices

• •Always Emphasize "Local": In every piece of copy, reinforce the brand's connection to Spring Hill. Use phrases like "right here in town," "your local partner," and "Spring Hill pride."
• •Speak Like a Neighbor, Not a Corporation: Use a friendly, approachable, and helpful tone. Address customers directly using "you" and "your," and refer to the business as "we" to create a sense of personal connection.
• •Highlight Community Impact: Regularly mention the tangible benefits of choosing Clark Kustoms, such as supporting local schools and organizations. This reinforces the core value of community support.
• •Showcase Flexibility and Solutions: Frame services around solving customer problems, such as needing small order quantities or design assistance. This positions the brand as an accessible and helpful resource.
• •Use Visuals to Tell the Community Story: Accompany copy with photos and videos of local events, happy customers from the community, and behind-the-scenes looks at the local production process to visually reinforce the brand's identity.

Social Perception

Based on their online presence, Clark Kustoms is perceived as a dedicated local business deeply integrated into the Spring Hill, Kansas community. Their social media and website are geared towards local residents, schools, and businesses. They are seen as a go-to source for custom apparel for local needs like school events, sports teams, and fundraisers. This perception is built on a foundation of active community involvement, such as volunteering, and memberships in local organizations like the Chamber of Commerce. The customer relationship is framed as a partnership with "neighbor and a friend," fostering a positive and supportive local image.

Copy Examples

• •The roar of the crowd, the pride in our colors. It's more than just a game; it's community. Gear up to support the Spring Hill Broncos with custom apparel made right here in town. Let's show them our spirit is #1! #ClarkKustoms #SpringHillPride #LocalSpirit
• •Your Brand, Our Passion. From custom team shirts to promotional products, Clark Kustoms is your local partner in bringing your brand to life. No minimum orders, just maximum dedication. Let's build something great together.
• •Need custom shirts FAST? We've got you. From idea to reality, all right here in Spring Hill. Your vision, our mission. #CustomApparel #SmallBusiness #ClarkKustoms #ShopLocal
• •Your Cause, Our Commitment. Planning a fundraiser or community event? Let Clark Kustoms handle your custom merchandise. We offer flexible quantities and a portion of local sales goes back into our community schools. Partner with a business that cares. Contact us for a free quote!
• •At Clark Kustoms, 'community' is at the heart of everything we do. We're not just a print shop; we're your neighbors, coaches, and friends. Thanks for supporting local! #SpringHillKansas #CommunityFirst