Brand Tone

Authentic, Storytelling, Reflective/Nostalgic, Inspirational/Spiritual, Humble/Approachable

Brand Values

• •Faith & Spirituality: A deep commitment to his religious beliefs and using his art to express and share them.
• •Authenticity & Realism: Depicting subjects with accuracy and a genuine feel derived from personal experience and observation.
• •Storytelling & Connection: The belief that art should tell a story and evoke emotion, connecting with the viewer on a deeper level.
• •Love of the West & Nature: A profound appreciation for the landscapes, history, and way of life in the American West.
• •Hard Work & Dedication: Evident in his long career as a full-time artist and the meticulous nature of his work, which can take weeks of research and sketching.
• •Family: Mention of his wife and seven children suggests family is an important aspect of his life.

Best Practices

• •Embrace Storytelling: Every piece of copy, from artwork descriptions to social media posts, should aim to tell a small story or evoke a specific mood, reflecting Price's artistic approach.
• •Maintain Authenticity: Use language that is genuine, heartfelt, and reflects Price's personal connection to his subjects (the West, faith, nature). Avoid overly corporate or salesy jargon.
• •Incorporate Personal Voice (Where Appropriate): Sharing direct quotes or anecdotes from Clark Kelley Price, similar to his "Clark's Stories" blog, can enhance the authenticity and personal connection with the audience.
• •Highlight Values: Subtly weave in the core values of faith, love of the West, authenticity, and the importance of heritage and storytelling into the narratives surrounding the artwork.
• •Focus on Emotion and Connection: Emphasize how the artwork makes people feel—the nostalgia, inspiration, peace, or admiration it evokes. This aligns with Price's statement that the real payoff is when someone is moved emotionally by his paintings.

Social Perception

Respected Artist, Master Storyteller, Authentic Representation, Inspirational Figure, Talented & Skilled

Copy Examples

• •Headline (Western Art Focus): More Than Paint on Canvas: Stories of the West, Captured for Eternity. Body: Clark Kelley Price doesn't just paint the West; he shares its soul. Each brushstroke is an echo of thundering hooves, quiet campfires, and the enduring spirit of the frontier. Bring home an authentic piece of history.
• •Social Media Post (Religious Art): Find solace and inspiration in "Truly This Man Was the Son of God." Clark Kelley Price channels his faith into every detail, offering a powerful reflection on sacred moments. Let this piece bring a spirit of reverence to your home. #ClarkKelleyPriceArt #ReligiousArt #FaithInspired
• •Product Description (General): Experience the art of Clark Kelley Price, where every painting tells a story. From the rugged beauty of a mountain trail to the quiet dignity of a cowboy's gaze, Price's work captures the heart of the West and the depth of the human spirit. Own a piece that speaks to you.
• •Email Subject Line (New Release/Story): A New Story from Clark Kelley Price: "The Lights of Home" Email Snippet: Clark shares, "Coming over the mountain on a snowy, starlight night, a cowboy and his pack horse get a glimpse of the ranch house in the distance. Glowing windows indicate that there is a warm fire and a hot meal somewhere in 'The Lights of Home.'" Discover the inspiration behind the latest masterpiece...
• •About Us Snippet (Website): Guided by faith and a lifetime of Western experiences, Clark Kelley Price translates an enduring spirit onto canvas. His art is a journey through vivid landscapes, compelling histories, and moments of profound spiritual connection. Discover the stories he tells.