Brand Tone

sophisticated, serene, and authentic.

Brand Values

• •Quality & Craftsmanship
• •Natural & Sustainable
• •Simplicity & Minimalism
• •Local & Community-Rooted
• •Sensory Experience & Well-being

Best Practices

• •Lead with the Mood: Always start by thinking about the feeling or experience you want to evoke. Use descriptive, sensory language that paints a picture and appeals to the emotions of tranquility, comfort, and sophistication.
• •Emphasize Core Values in Every Message: Consistently weave in keywords related to your values. Phrases like 'hand-poured,' '100% soy wax,' 'small-batch,' 'Merrickville-made,' and 'natural ingredients' should be present across your website, product descriptions, and social media.
• •Maintain a Sophisticated Vocabulary: Avoid overly casual language, slang, or excessive use of emojis. Keep the tone elegant and refined. The voice should be that of a knowledgeable artisan, not a mass-market retailer.
• •Tell the Story Behind the Scent: For each product, elaborate on the inspiration. Was it a place, a memory, or a feeling? This narrative layer adds depth to the brand and creates a stronger connection with the customer than just listing scent notes.
• •Keep it Clean and Concise: Just like the brand's visual aesthetic, the copy should be uncluttered. Use white space effectively on your website and keep social media captions focused. Every word should serve a purpose in reinforcing the brand's serene and authentic identity.

Social Perception

The brand is likely perceived as a premium, niche provider of artisanal home fragrances. Customers are probably individuals who value high-quality, natural products and are willing to pay a premium for them. They are likely drawn to the brand's minimalist aesthetic and the story behind the products. The local aspect likely resonates strongly with customers in the Merrickville and greater Ontario region. The lack of negative mentions is a positive indicator, suggesting customer satisfaction among their current base.

Copy Examples

• •Embrace the art of cozy. Our 'Hygge' candle, with its warm and inviting notes, is the perfect companion for slow evenings and quiet moments. Hand-poured in Merrickville with 100% soy wax for a clean, serene burn. #ClarkAndBell #HyggeHome #SoyCandles #HandPoured
• •Inspired by the serene beauty of the Frontenac region, this candle captures the essence of a lakeside retreat. Notes of crisp air, calm waters, and a hint of pine create a tranquil atmosphere in any space. Each candle is meticulously hand-poured in small batches in our Merrickville studio, using only the finest botanical oils and natural soy wax. Invite the calm of the lake into your home.
• •An Invitation to Stillness | Discover Our Newest Scent
• •At Clark & Bell, we believe in the quiet power of scent to transform a house into a home. Born from a love for minimalist design and quality craftsmanship, each of our candles is hand-poured with intention in the heart of Merrickville, Ontario. We use only 100% natural soy wax and the finest botanical oils, creating clean-burning candles that soothe the senses and elevate your everyday.
• •The Essence of a Mindful Home. Create your sanctuary with Clark & Bell. Our artisanal, soy-based candles are crafted to bring tranquility and subtle elegance to your space. Discover our collection of nature-inspired scents. Free shipping on orders over $75.