Brand Tone

Friendly, Passionate, Expert, Encouraging, and Community-Oriented. Also, pride in quality and innovation.

Brand Values

• •Quality: Strong emphasis on high-quality materials and manufacturing processes to ensure premium, durable products that deliver excellent results.
• •Innovation: A core value since the company's inception with the creation of transparent stamps. They continue to develop new product lines like the Groovi system.
• •Creativity & Inspiration: The brand aims to inspire crafters by providing unique designs, versatile tools, and extensive tutorials.
• •Education & Accessibility: Through detailed tutorials, craft-alongs, and systems like Groovi, they strive to make various crafting techniques accessible to everyone, regardless of skill level.
• •Community: Fostering a sense of community through their Craft Club, social media engagement, live sessions, and customer interactions.
• •Customer Focus & Support: While acknowledging past challenges with demanding customers, the underlying message is a desire to provide good service and support their crafting community. They offer loyalty programs like Clarity Rewards.
• •Passion for Crafting: Evident through the founder's involvement and the enthusiastic presentation of their products and techniques.

Best Practices

• •Maintain an Encouraging and Passionate Voice: Always write with enthusiasm for crafting and empower users by making them feel capable and inspired, regardless of their skill level. Reflect Barbara Gray's approachable and expert tone.
• •Emphasize Quality and Innovation: Consistently weave in messages about the superior quality of the materials and the unique, innovative nature of Claritystamp products, like the deeply etched photopolymer stamps or the accessible Groovi system.
• •Foster Community: Use inclusive language ("crafting family," "fellow crafters"). Encourage interaction, sharing of projects, and participation in clubs or live events.
• •Be Educational and Supportive: Provide clear, helpful information. Frame product descriptions not just around features but around the creative possibilities they unlock. Direct users to tutorials and resources.
• •Showcase the Founder's Touch (Authenticity): Where appropriate, mention Barbara Gray's involvement in design and teaching. This adds a personal and authentic touch that aligns with the brand's history and perception.

Social Perception

Claritystamp is generally perceived positively by its customers and the wider crafting community for High-Quality Products, Unique and Beautiful Designs, Founder-Led and Authentic approach, being an Educational Resource and providing Innovative Crafting Solutions.

Copy Examples

• •Unleash your inner artist with Barbara Gray's latest masterpiece! ✨ Our new photopolymer stamp collection delivers the crisp, clear impressions you’ve come to expect from Claritystamp. Perfect for intricate detailing and vibrant expressions. Get inspired and start creating today! #Claritystamp #NewCollection #CraftingMagic
• •Ever admired the elegance of parchment craft but felt it was too complex? The Groovi® system by Claritystamp makes it beautifully simple! Create stunning, intricate designs with ease. Discover a world of delicate artistry at your fingertips. Watch our free tutorials to begin your journey! #GrooviCraft #ParchmentArt #ClarityCrafts
• •Join the heart of our crafting family! ❤️ The Clarity Craft Club isn't just about exclusive monthly goodies (though we love those!). It's your all-access pass to inspiration, learning, and a 10% member discount on all things Clarity. New projects, fresh designs, and a community that shares your passion. Sign up today! #ClarityCraftClub #CraftCommunity #ExclusiveCrafts
• •At Claritystamp, quality isn't just a word; it's our promise. Each stamp is hand-finished, ensuring every detail of Barbara’s designs shines through in your projects. Craft with confidence, knowing you're using the best. Experience the Clarity difference. #PremiumCraftSupplies #QualityCrafts #MadeToLast
• •Ready for your next creative session? Join Barbara live on YouTube this Tuesday for a brand new Groovi Tuesday tutorial! Learn new techniques, ask your questions, and share your passion with fellow crafters. What will you create? Tag us in your makes! #ClarityTutorials #LearnToCraft #CraftAlong