Brand Tone

Elegant & Sophisticated, Personal & Passionate, Aspirational yet Accessible, Trustworthy & Quality-Focused

Brand Values

• •Craftsmanship & Quality
• •Timeless Elegance
• •Individuality & Self-Expression
• •Customer Connection
• •Attention to Detail

Best Practices

• •Embrace Elegant Language: Use refined vocabulary. Words like exquisite, luminous, handcrafted, timeless, sophisticated, and cherish align well. Avoid overly casual slang or overly technical jargon.
• •Tell a Story: Weave narratives around the inspiration behind collections or individual pieces. Connect the jewelry to emotions, moments, and personal expression.
• •Highlight Craftsmanship and Materials: Be specific about what makes the jewelry special – the quality of the metals, the origin of gemstones (if applicable), and the care taken in its creation. This builds trust and justifies value.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the aesthetic of your photography and website design. If the visuals are light and airy, the copy should feel similar, not heavy or dense.
• •Engage Personally but Professionally: When interacting on social media or in customer communications, be warm and approachable, but maintain a professional demeanor that reflects the quality and elegance of the brand. Address customers thoughtfully and with care.

Social Perception

Positive among its niche, Seen as a boutique or artisan brand, Appreciated for aesthetics, Dependent on customer service experience

Copy Examples

• •Homepage Welcome: Discover Clarissa Lee: Where timeless elegance meets contemporary design. Each piece is thoughtfully crafted to celebrate your unique story.
• •Product Description (e.g., a necklace): Adorn yourself with the subtle radiance of our 'Luna' pendant. Handcrafted from sterling silver and featuring a luminous freshwater pearl, it's a whisper of sophistication for every occasion.
• •Instagram Post: Golden hour glow, perfectly complemented by our 'Soleil' hoops. ✨ How do you style your Clarissa Lee favorites? #ClarissaLeeJewelry #TimelessElegance #HandcraftedLuxury
• •About Us Snippet: At Clarissa Lee, jewelry is more than an accessory; it's an heirloom in the making. We pour passion and precision into every curve and clasp, ensuring a piece you'll cherish for years to come.
• •Email Subject Line (for a new collection): Unveiling Exquisite New Arrivals: The Art of Adornment by Clarissa Lee