Brand Tone

approachable, educational, and inspiring

Brand Values

• •Inclusivity
• •Clean and Ethical Formulation
• •Efficacy and Scientific Backing
• •Affordability

Best Practices

• •Lead with the Story: Always connect back to the authentic mother-daughter origin story. It’s a powerful differentiator that builds trust and emotional connection. Use phrases like "From a daughter's dream to your skincare reality."
• •Educate, Don't Just Sell: Frame product benefits within an educational context. Explain why enzymes are beneficial and how they work. This positions the brand as a knowledgeable and trustworthy resource.
• •Emphasize "For All": Consistently use inclusive language in all copy. Mentioning "all skin types, ages, and ethnicities" reinforces the brand's core value of inclusivity and widens its appeal.
• •Balance Science with Simplicity: While the products are "clinically proven," the language should remain accessible. Use analogies, like the "tiny Pac-Man" comparison for enzymes, to make the science easy to understand and relatable.
• •Maintain a Positive and Empowering Voice: The copy should always be uplifting. Focus on the confidence that comes with healthy skin and the joy of a simple, effective self-care routine. Avoid fear-based marketing and instead inspire customers on their journey to their best skin.

Social Perception

largely positive, perceived as trustworthy and authentic due to the mother-daughter origin story, offering effective products that provide good value at an affordable price point.

Copy Examples

• •Woke up like this? Now it's possible. Our Sleeping Angel Clarifying Night Mask is the lazy facial you've been dreaming of. Packed with gentle fruit enzymes and soothing botanicals, it works overnight to renew your skin. Say goodbye to dullness and hello to a radiant glow, all while you sleep. #ClarismaBeauty #SleepingAngel #EffortlessSkincare
• •Tired of complicated skincare routines that irritate your skin? You deserve simple, clean, and effective solutions. Our products, born from a daughter's dream and a mother's expertise, use the gentle power of fruit enzymes to tackle everything from blemishes to dryness. Discover skincare for ALL. #ClarismaForAll #CleanBeauty #EnzymeSkincare
• •Gentle By Nature. Powerful By Design. Discover clinically proven, fruit enzyme-based skincare that’s vegan, affordable, and made for every skin type. This is the future of clean beauty.
• •Subject: Why Your Skin Loves Enzymes (More Than Acids!) Body: Hi [Name], Ever wonder what makes our skincare so effective yet so gentle? The secret is in our fruit enzyme complex. Unlike harsh acids that can strip your skin's natural barrier, our enzymes work like tiny Pac-Men to gently digest dead skin cells, revealing the radiant skin beneath. It's the simple, clean, and kind way to glow. Ready to learn more? [Link to Blog Post]
• •My 2-step secret to glowing skin that’s actually affordable ✨ #GRWM #SkincareRoutine #ClarismaBeauty #CleanSkincare #ViralBeauty (On-screen text: My skin's secret weapon, Gentle but mighty, No harsh chemicals here, That CLARISMA glow!)