Brand Tone

Playful & Chic, Approachable & Authentic, Joyful & Whimsical, Confident & Purpose-Driven

Brand Values

• •Parisian Chic Meets L.A. Cool
• •Functionality & Style
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Community & Giving Back
• •Joy & Inclusivity
• •Sustainability (Aspired/In Progress)

Best Practices

• •Embrace the "Parisian Chic, L.A. Cool" Duality: Consistently weave in references to both French and Californian influences.
• •Keep it Playful and Optimistic: Use an upbeat, positive, and sometimes whimsical tone. Incorporate light humor or witty phrases where appropriate. Focus on bringing joy and making fashion fun.
• •Be Authentic and Relatable: Share the founder's story and the "why" behind the brand. Connect with the audience on a personal level, reflecting Clare Vivier's own approachable style. Avoid overly corporate or impersonal language.
• •Highlight Values Naturally: Integrate messaging about local production, craftsmanship, and social causes smoothly into product descriptions and brand storytelling rather than making it feel forced or like a separate agenda. Let the passion for these values shine through.
• •Maintain Visual and Verbal Consistency: Ensure that the copy's tone aligns with the visual branding (colors, fonts, photography style) across all platforms – website, social media, emails, and ads – to create a cohesive and recognizable brand voice.

Social Perception

Stylish & Unique, Founder-Driven & Authentic, Conscious & Activist, Accessible Luxury, Community-Focused, Mixed Perceptions on Quality vs. Price

Copy Examples

• •Headline: Bonjour, Sunshine! Your new favorite clutch just arrived. Body: Infused with Parisian charm and L.A. ease, this little number is ready for your essentials and all your adventures. Plus, it plays nice with everything in your closet.
• •Headline: Not just a bag. It's a mood. Body: Brighten your day (and your look) with our latest collection. Crafted with love in L.A., because we believe in style that feels as good as it looks. #ClareV #JoyfulStyle
• •Headline: French Kissed. California Dreamt. Body: Meet the [Product Name] – where timeless design meets playful details. Perfect for work, weekend, and whispering oui to spontaneous plans.
• •Headline: Wear Your Values. Chicly. Body: This [Product Name] does more than just carry your things. A portion of proceeds supports [Cause Name], helping us make a difference, together. Look good, feel good, do good. #CVGivesBack
• •Headline: That je ne sais quoi? Yeah, we bottled it. Body: From the perfect pop of color to that effortlessly cool vibe, discover pieces designed to make you smile. Because life’s too short for boring accessories.