Brand Tone

Aspirational and reassuring, using positive, benefit-driven language, informative, and confidence-building.

Brand Values

• •Efficacy and Convenience
• •Safety and Trust
• •Simplicity and Accessibility
• •Value

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start with the desired outcome (e.g., 'silky-smooth skin,' 'effortless confidence'). Then, explain the feature that delivers it (e.g., 'advanced IPL technology,' '5 intensity levels').
• •Emphasize a Reassuring Guarantee: In every marketing channel, the 90-day money-back guarantee should be prominent. This builds trust and directly addresses customer skepticism about the product's effectiveness.
• •Use Aspirational and Empowering Language: Words like 'unlock,' 'discover,' 'empower,' and 'confidence' align with the goal of self-improvement. Avoid overly clinical or technical jargon in primary headlines.
• •Maintain Visual Consistency: The clean, bright, and feminine color palette (pinks, purples, whites) seen on the website should be used across all potential marketing materials to create a recognizable and cohesive brand identity.
• •Leverage Social Proof: Continue featuring customer testimonials, before-and-after photos, and star ratings. This provides authentic, peer-to-peer validation that is more powerful than brand claims alone.

Social Perception

A mix of optimism and skepticism; customers are hopeful for convenience and cost-effectiveness but wary of underperforming products. Clareo must overcome this skepticism by emphasizing guarantees, testimonials, and safety certifications to be seen as legitimate and effective.

Copy Examples

• •Tired of the endless cycle of shaving and waxing? ✨ Unlock effortlessly smooth skin from home. The Clareo IPL handset offers long-lasting results in just a few weeks. Safe, painless, and a fraction of the cost of clinic visits. Your 90-day trial to silky skin starts now.
• •Confidence in the Palm of Your Hand. Get the silky-smooth skin you've always wanted with our #1 rated at-home IPL handset. Permanent results, zero pain.
• •Your Exclusive Invitation to a Hair-Free Future. Stop spending time and money on temporary solutions. The Clareo handset is your one-time investment for permanent confidence. Learn how it works and claim your 90-day money-back guarantee.
• •Engineered for Safety, Designed for You. Our handset is CE and FCC certified, featuring five intensity levels to suit your skin's needs. From your legs to your bikini line, enjoy a gentle and effective treatment every time.
• •Still thinking about it? Imagine no more razor burn, no more painful waxing appointments. Just smooth skin, every day. With our 90-day money-back guarantee, you have nothing to lose but unwanted hair. Give Clareo a try.