Brand Tone

Enthusiastic & Passionate, Community-Focused & Inclusive, Friendly & Approachable, Supportive, Humorous (on TikTok)

Brand Values

• •Community
• •Passion for Gaming
• •Quality & Performance
• •Support & Inclusivity
• •Family & Local Focus (for the café)

Best Practices

• •Know Your Audience (Gamers): Use language, references, and humor that resonate with the diverse gaming community. Understand their needs and aspirations.
• •Embody the "By Gamers, For Gamers" Ethos: Let genuine passion for gaming shine through. Share personal anecdotes or team gaming experiences where appropriate.
• •Prioritize Community: Frame messages in a way that fosters a sense of belonging. Use inclusive language and encourage interaction (e.g., "your clan," "fellow gamers," "Clan Shots Crew").
• •Be Authentic and Approachable: Avoid overly corporate or stiff language. Keep the tone conversational and friendly, reflecting the family-run aspect and the welcoming nature of the café.
• •Balance Enthusiasm with Clarity: While excitement is good, ensure product information (especially for energy drinks regarding ingredients and effects) is clear, transparent, and responsible.

Social Perception

Positive (for the Café), Emerging (for the Energy Drinks), Engaged with the Gaming Community, Trustworthy (local context)

Copy Examples

• •Headline (Website/Social): "Level Up Your Energy. Join the Clan. 🚀 #ClanShots"
• •Product Description Snippet (for an energy drink): "Crafted by gamers, for gamers. Our Alpha Mango 'Initiate' shot is packed with natural energy and nootropics to sharpen your focus and keep you in the zone, minus the crash. Ready to energize your game?"
• •Social Media Post (Community Engagement): "Weekend plans? 🔥 Whether you're raiding dungeons, hitting headshots, or chilling with board games at our Goole café – we want to hear what your clan is up to! Share your gaming adventures below! 👇 #ClanShotsGaming #GamingCommunity"
• •Email Subject Line (Promotion): "Fuel Your Next Session! 😉 Special Offer Inside for the Clan Shots Crew!"
• •TikTok Video Caption (Humorous/Product): "When the squad needs a boost mid-match... Clan Shots to the rescue! 😂 What's your go-to clutch play? #GamingFuel #ClanShots #FunnyGaming"