Brand Tone

Passionate, knowledgeable, and artisanal, with a friendly and community-oriented approach. Understated Cool/Intrigue.

Brand Values

• •Quality
• •Craftsmanship
• •Community
• •Sustainability & Ethical Sourcing (Implied/Developing)
• •Passion

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's tone (e.g., "Passionate, Knowledgeable, Artisanal, Friendly, Understated Cool"), lists "words we use" and "words we avoid," and provides examples of good and bad copy.
• •Understand Your Audience: Continuously analyze who you are talking to. Your language should resonate with specialty coffee enthusiasts who appreciate quality and craft, as well as locals looking for a great cafe experience.
• •Be Authentic and Passionate: Let genuine enthusiasm for coffee shine through. Avoid overly corporate or generic language. Share stories about your coffee, your team, and your community.
• •Consistency Across All Channels: Ensure that the tone is consistent whether it's on Instagram, Facebook, the website, email newsletters, or even in-cafe signage and staff interactions. Train any staff responsible for communication on the brand voice.
• •Show, Don't Just Tell: Instead of just saying "we have quality coffee," describe the sourcing, the roasting process, the tasting notes, and the care that goes into each cup. Use high-quality visuals that reinforce the artisanal and quality-focused message.

Social Perception

High-Quality Coffee Provider, Local Gem & Destination, Knowledgeable and Skilled, Artisanal & Premium, Good Atmosphere, Reliable Roaster for Wholesale.

Copy Examples

• •Unearthing the extraordinary. Our latest single origin from [Region, Country] has landed, bursting with notes of [flavour note 1], [flavour note 2], and a hint of [flavour note 3]. Roasted with passion, brewed with precision. Discover your new Clandestino favourite. #ClandestinoCoffee #SpecialtyCoffee #NewRoast #CoffeeDiscovery #[RelevantLocationTag]
• •Your Noosa ritual starts here. Escape the everyday and step into the world of Clandestino Coffee at Belmondos Organic Market. Exceptional brews, friendly faces, and the Sunshine Coast's finest coffee craftsmen. Where will your Clandestino moment take you today? #ClandestinoCafe #NoosaCoffee #SunshineCoastCafe #BelmondosOrganicMarket #ArtisanCoffee
• •At Clandestino Coffee, we live for the pursuit of the perfect cup. From meticulously sourced beans to our signature roasting profiles, every step is a testament to our passion for specialty coffee. Join our community of coffee lovers and experience the Clandestino difference.
• •Unlock Coffee Secrets: Join Our Next Clandestino Brew Masterclass!
• •The [Blend Name] Blend: Crafted for the discerning palate, this signature Clandestino blend brings together the best of [Origin 1] and [Origin 2] for a smooth, balanced cup with rich notes of [prominent flavour] and a [mouthfeel descriptor] finish. Your daily dose of delicious, expertly roasted in Noosa.