Brand Tone

Traditional, Professional, and Trustworthy.

Brand Values

• •Heritage & Tradition
• •Faith & Spirituality
• •Customer-Centric Service
• •Quality & Specialization
• •Support for Local & European Business

Best Practices

• •Always Emphasize Heritage: Every piece of copy should, where appropriate, connect back to the brand's long history (since 1977) and family-run status. This is their strongest unique selling proposition.
• •Use a "Partner" vs. "Seller" Tone: Address the B2B audience as partners and colleagues in the industry. Use words like "we support," "we help you offer," and "partner with us" to build a sense of collaboration.
• •Speak with Authority on Niche Products: When describing religious or Celtic jewelry, use knowledgeable and respectful language that demonstrates genuine expertise. This builds trust with jewelers who need to explain the pieces to their own customers.
• •Maintain a Professional and Clear Voice: Avoid overly casual slang or hype-focused marketing language. The tone should be one of quiet confidence, reliability, and quality, reflecting the nature of precious metals and timeless designs.
• •Segment Messaging by Collection: Tailor the copy to the specific brand it represents. 'Precious Prayers' copy should be respectful and faith-oriented, 'Precious Ireland' should evoke Celtic heritage, and 'Classic Clandela' should focus on timeless quality and appeal.

Social Perception

The perception of Clandela within its specific industry niche appears to be that of a reliable and established institution. It is perceived as a legacy business that partners with jewelers rather than competing with them.

Copy Examples

• •Generations of Trust, Crafted in Silver and Gold. Partner with Clandela and offer your customers the heritage of Irish jewelry.
• •Since 1977, Clandela has been the trusted name behind jeweler's counters across Ireland. Our family is dedicated to yours. Explore our 2025 collections, featuring our renowned 'Precious Prayers' and 'Precious Ireland' ranges, and discover the quality your customers deserve.
• •More than a supplier, we're your partner in craft. Clandela is a family-run business with a 45-year legacy of providing jewelers with exceptional silver and gold pieces. From classic designs to the largest collection of religious medals in Europe, we provide the pieces that become heirlooms.
• •The Enduring Faithfulness of the Miraculous Medal. Our 'Precious Prayers' collection is a cornerstone of our heritage. Crafted with devotion and expertise, these medals offer your clients a profound symbol of faith. Stock the collection that jewelers have trusted for decades.
• •Classic Designs, Modern Service. Introducing our new 18ct Gold plated 'Am lie Bijoux' collection and expanded 'Precious Ireland' range. Easy online ordering, fast turnaround, and the Clandela promise of quality.