Brand Tone

Artisanal & Appreciative, Natural & Earthy, Authentic & Story-driven, Friendly & Accessible

Brand Values

• •Handmade Craftsmanship
• •Natural Materials
• •Uniqueness & Individuality
• •Cultural Heritage
• •Sustainability (Implied)
• •Style & Aesthetics

Best Practices

• •Emphasize the Handmade Story: Consistently weave the narrative of artisanal creation, the skill involved, and the origin of the products into all copy. Use phrases like handcrafted by, artisan-made, woven with tradition.
• •Use Natural and Evocative Language: Mirror the natural materials of the products in your word choices. Words like earthy, organic, sun-kissed, breezy, natural elegance can enhance the brand feel.
• •Highlight Uniqueness and Scarcity: Since items are handmade, they are often one-of-a-kind or made in small batches. Use this to create a sense of specialness (e.g., your own unique piece, limited handcrafted run).
• •Maintain a Warm and Authentic Voice: Whether it's on social media or product descriptions, the tone should be approachable, genuine, and passionate about the craft. Avoid overly corporate or generic language.
• •Incorporate Cultural Connection Respectfully: When mentioning the Filipino artisans and heritage, do so with respect and admiration, focusing on celebrating their skill and the beauty of their craft. This adds depth and authenticity to the brand.

Social Perception

Customers who engage seem to perceive the brand positively, showing interest in the products' aesthetics and craftsmanship. The brand is likely perceived as a small to medium-sized business specializing in niche, handcrafted goods. The connection to the Philippines and artisanal production likely resonates with consumers looking for unique, non-mass-produced items with a story. There is a general appreciation in the wider market for Filipino-made rattan products, valued for their natural beauty and craftsmanship.

Copy Examples

• •Instagram Post (Product Showcase): Sun-kissed days and handcrafted details. ✨ Our [Product Name] rattan bag is more than just an accessory; it's a piece of Filipino artistry, woven with tradition and love by skilled artisans. Carry a story with you. #ClairesHandicrafts #RattanLove #HandmadePH #ArtisanMade #SustainableStyle
• •Website Product Description Snippet: Feel the authentic touch of nature with our [Product Name]. Each strand of rattan is carefully selected and handwoven by master artisans in the Philippines, bringing generations of skill to this unique piece. Lightweight, durable, and effortlessly chic – it’s the perfect companion for your everyday adventures or a statement piece for special moments.
• •Facebook Ad Copy: Looking for a unique gift that tells a story? ✨ Discover Claire's Handicrafts: beautiful, handmade rattan and natural fiber accessories crafted with passion in the Philippines. Shop our collection of bags, earrings, and more – perfect for those who cherish nature, tradition, and standout style. Visit claireshandicrafts.com today!
• •Email Newsletter Subject Line: 🌿 New Arrivals: Handcrafted Beauty from the Philippines Just Landed!
• •About Us Page Snippet: At Claire's Handicrafts, we believe in the beauty of the handmade. We partner directly with talented artisans in the Philippines, celebrating their timeless weaving traditions and bringing their exquisite rattan and natural fiber creations to you. Each piece is a testament to their skill, dedication, and the vibrant culture from which it originates.