Brand Tone

friendly, joyful, and whimsical

Brand Values

• •Joy and Positivity
• •Nostalgia and Memory
• •Connection to Nature
• •Creativity and Craftsmanship
• •Community and Collaboration

Best Practices

• •Embrace a Personal and Friendly Voice: Always write as Claire, the individual artist. Use "I" and "my" to create a direct connection with the audience. Share personal inspirations and stories behind the designs.
• •Incorporate Adjectives of Joy and Nostalgia: Consistently use words like "joyful," "colorful," "whimsical," "nostalgic," "charming," and "cozy" to describe the products and the brand's ethos.
• •Highlight the Connection to Nature: Regularly mention the inspiration drawn from Cornwall's landscapes, flora, and fauna. This reinforces the brand's identity and its connection to a specific, beloved place.
• •Use a Conversational and Engaging Style: Ask questions in social media captions to encourage interaction. Use emojis that align with the brand's cheerful and creative aesthetic (e.g., "🎨", "✨", "💖", "🌷").
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy always matches the visual identity of the brand. The bright, colorful, and whimsical illustrations should be complemented by equally cheerful and friendly text across all platforms.

Social Perception

The public perception of Claire Paul's brand is overwhelmingly positive. Her Etsy shop, "ClairePaulDraws," has achieved "Star Seller" status, which is a testament to her excellent customer service, timely shipping, and high-quality products. Customer reviews frequently praise the beauty and quality of her designs, the lovely packaging, and the nostalgic feelings her products evoke. She is perceived as a talented and genuine artist who is passionate about her work.

Copy Examples

• •Say hello to your new favorite washi tape! 🌷 Inspired by a walk through a Cornish garden, these tulip and daisy designs are perfect for adding a little bit of sunshine to your journal, letters, or any creative project. Hope they make you smile! ✨ #ClairePaulDraws #StationeryLove #NatureInspired
• •Bring the serene beauty of the coast into your home with this 'Cornish Sunset' print. Each brushstroke is filled with the warm, hazy glow of a summer evening, designed to evoke a sense of calm and nostalgia. A little piece of the sea, for your walls.
• •A little bit of joy for your inbox + a new workshop announcement! 🎨
• •From a little digital sketch to a real-life enamel pin! ✨ So magical seeing these come to life. What should I draw next? #IllustratorLife #CreativeProcess #EnamelPin #SmallBusinessUK
• •Come find me at the [Market Name] this weekend! I'll have a stall filled with colorful, joy-sparking stationery and gifts. I can't wait to see you there and chat all things creative! 💖 #ShopSmall #CornwallArtist